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SMB Sales Representative

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Medellín, Antioquia, Colombia Roca Alliances S.A A tiempo completo
Job Opportunity: SMB Sales Representative

Location: Colombia
Department: Sales
Reports To: Director of SMB Sales

Overview

Roca Alliances is seeking a driven, customer-focused SMB Sales Representative to manage, retain, and grow a portfolio of small and mid-sized business customers across North America.

This role is ideal for someone who thrives in a fast-paced sales environment, enjoys managing high-volume inbound demand, and excels at identifying expansion opportunities within existing accounts. You'll play a key role in renewals, pricing discussions, and revenue growth while delivering an exceptional customer experience.

Key Responsibilities Inbound Demand Management
  • Serve as the first point of contact for inbound inquiries from SMB sales and labeling prospects and customers.

  • Respond to requests related to product information, pricing, licensing, upgrades, and service needs.

  • Manage a high-velocity inbound lead queue while maintaining fast response times and high customer satisfaction.

Renewals & Price Management
  • Own the end-to-end renewals process for SMB customers, ensuring timely and accurate contract renewals.

  • Communicate and execute annual price increases and pricing adjustments in alignment with company guidelines.

  • Maintain accurate renewal forecasting and reporting using CRM tools.

Expansion & Revenue Growth
  • Identify and drive upsell and cross-sell opportunities within the SMB customer base (labels, software modules, hardware, services, etc.).

  • Conduct account reviews to understand customer needs and recommend value-added solutions.

  • Consistently meet or exceed monthly and quarterly revenue targets.

Customer Relationship Management
  • Build strong, trust-based relationships to drive long-term retention and customer satisfaction.

  • Collaborate closely with Customer Support, Customer Success, and Operations teams to resolve customer issues efficiently.

  • Maintain accurate and up-to-date account records in CRM systems (Salesforce or similar).

Process & Performance Excellence
  • Contribute to continuous improvement of SMB sales processes, including lead routing, pricing consistency, templates, and forecasting.

  • Share customer insights, trends, and competitive feedback with Product and Marketing teams.

  • Stay informed on product capabilities, updates, and pricing strategies.

Qualifications Required
  • 2–4+ years of experience in SMB sales, inside sales, or account management
    (SaaS, retail technology, or hardware/software sales preferred)

  • Proven success managing renewals and expansion opportunities in a high-volume sales environment.

  • Strong written and verbal communication skills with the ability to explain technical concepts clearly.

  • Experience following a structured sales process and working with CRM tools (Salesforce preferred).

  • Excellent time management and organizational skills.

Preferred
  • Experience selling hardware, labeling solutions, or store-operations technology.

  • Familiarity with retail back-of-house workflows or independent retail environments.

  • Confidence discussing pricing adjustments and negotiating renewals with SMB customers.

  • Bilingual (English/Spanish or English/French) is a plus.

Benefits
  • Competitive salary

  • Private medical insurance

  • Growth and career development opportunities

  • Collaborative and supportive work culture