Demand Generation Manager

hace 2 semanas

Colombia Remote LatamCent A tiempo completo

We are hiring a Demand Generation Manager to own pipeline creation through webinars, founder-led content, and paid demand experiments.

You will work directly with the CEO and sales team to turn real sales conversations and objections into demand, not just content.

This is a hands-on role. You will plan, execute, test, measure, and improve.

Webinars and Virtual Events (Core Responsibility)

  • Plan and execute 2–4 webinars per month (You'll need to be on Camera)

  • Collaborate with the CEO on topics aligned with real buyer pain

  • Coordinate speakers, guests, and internal team members

  • Build and manage landing pages and registrations

  • Own promotion, attendance, follow-up, and post-event reporting

  • Repurpose webinars into sales and content assets

Demand Distribution and Social

  • Own the LatamCent LinkedIn company page

  • Support founder-led LinkedIn content through drafts and repurposing

  • Build a consistent content cadence tied to sales objections and hiring pain points

  • Focus on clarity and consistency over viral content

Paid Demand Experiments

  • Run retargeting campaigns for website visitors and webinar registrants

  • Test Google Search campaigns with clear hypotheses

  • Manage small budgets responsibly

  • Track and report spend, leads, and cost per lead

  • Shut down experiments that do not work and explain why

Sales Alignment

  • Join sales calls regularly to understand objections and buyer language

  • Translate sales insights into webinars, ads, and content

  • Work closely with SDRs and AEs to support pipeline creation

What We Are Looking For

  • 3–6 years of B2B demand generation experience

  • Proven experience running webinars end-to-end

  • Comfortable representing the company on camera during live webinars and virtual events, including hosting or moderating sessions.

  • Experience marketing to founders, executives, or senior operators

  • Strong execution and project management skills

  • Comfortable working directly with a CEO

  • Data-driven and honest about results

  • Fluent English, written and spoken (C2 strongly preferred)

Tools You Should Be Comfortable With

  • HubSpot or similar CRM

  • Landing page tools (WordPress, Webflow, or similar)

  • LinkedIn organic and paid basics

  • Google Ads (search and retargeting)

  • Basic analytics and reporting

What Success Looks Like in the First 90 Days

  • Consistent webinar cadence

  • Clear ownership of demand generation activities

  • Growing number of qualified leads

  • Sales actively using marketing assets

  • Clear learnings from paid and organic experiments

Why This Role Is Different

  • Direct access to the CEO

  • Clear ownership and accountability

  • No fluff, no brand theater

  • Real impact on pipeline and revenue

  • Opportunity to grow into a senior growth role as the company scales

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