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Marketing Operations Specialist

hace 2 semanas

Colombia Wizeline A tiempo completo

We are:
Wizeline, a global AI-native technology solutions provider, develops cutting-edge, AI-powered digital products and platforms. We partner with clients to leverage data and AI, accelerating market entry and driving business transformation. As a global community of innovators, we foster a culture of growth, collaboration, and impact.

With the right people and the right ideas, there's no limit to what we can achieve


Are you a fit?
Sounds awesome, right? Now, let's make sure you're a good fit for the role:

Key Responsibilities

As a Marketing Operations Specialist, you will:  

  • Leads the end-to-end technical implementation of A/B and multivariate experiments across web and mobile platforms
  • Translates strategic personalization requirements into precise targeting and segmentation logic within experimentation tools
  • Owns deployment, QA, and validation of testing campaigns, ensuring statistical integrity and accurate audience allocation
  • Manages and governs the Tag Management System to ensure reliable deployment of marketing, analytics, and third-party tags
  • Partners with IT to standardize the digital Data Layer and support integrations across MarTech and core systems
  • Ensures web implementations follow SEO best practices, performance standards, and accessibility guidelines
  • Builds and maintains advanced CMS components to support experimentation, personalization, and tracking needs
  • Ensures analytics tagging accuracy and conducts regular audits to maintain data consistency and reporting reliability
Qualifications
  • 5 to 7 years of experience in Experimentation Tools: Expert in Adobe Target, Optimizer…
  • Mastery in Tag Management tools like Adobe Launch or Google Tag Manager (GTM).
  • Strong JavaScript, HTML, and CSS skills for custom test implementation.
  • Knowledge of data layers and tracking pixels (Adobe Analytics/GA4).
  • Data-Driven Mindset: Ability to interpret statistical significance and test results.
  • Agility: Comfortable working in a high-velocity environment where tests are launched and iterated on daily.
  • Collaboration: Working closely with UX/UI designers to ensure technical builds match visual requirements
Preferred Qualifications
  • AI Tooling Proficiency: Leverage one or more AI tools to optimize and augment day-to-day work, including drafting, analysis, research, or process automation. Provide recommendations on effective AI use and identify opportunities to streamline workflows
  • Experience with DCO (Dynamic Content Optimization) engines (like DV360, Adobe)
  • Knowledge of Server-Side Tagging (to bypass ad-blockers/cookies).
  • Background in UX/UI Design Principles.
  • Experience with Adobe Experience Platform (AEP).

What we offer:

  • A High-Impact Environment
  • Commitment to Professional Development
  • Flexible and Collaborative Culture
  • Global Opportunities
  • Vibrant Community
  • Total Rewards

*Specific benefits are determined by the employment type and location.


Find out more about our culture here.