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Analytics Specialist
hace 3 horas
Analytics Specialist
About Us
is a leading ISO-certified offshore outsourcing company that provides dedicated remote staff to some of the world's leading international companies. Outsourced is recognized as one of the Best Places to Work and has achieved Great Place to Work Certification. We are committed to providing a positive and supportive work environment where all staff can thrive. As an Outsourced staff member, you will enjoy a fun and friendly working environment, competitive salaries, opportunities for growth and development, work-life balance, and the chance to share your passion with a team of over 1,000 talented professionals
Role Summary
The Analytics Specialist supports nonprofit clients by ensuring accurate, timely, and consistent reporting across all paid media channels. This role is highly detail-oriented and operational, with responsibility for analytics administration, dashboard maintenance, recurring reporting execution, and data hygiene across platforms. The Analytics Specialist partners closely with account coordinators, account managers, and other specialists to deliver reliable, mission-aligned insights for our largest clients.
What You'll Do
- Build, update, and QA recurring performance reports across Meta, Google Ads, Google Analytics (GA4), LinkedIn, TikTok, and other paid media platforms.
- Maintain, troubleshoot, and optimize dashboards in Looker Studio, NinjaCat, or similar reporting tools.
- Pull, clean, and organize campaign data to support weekly, monthly, and quarterly reporting cycles.
- Validate tracking accuracy, including UTMs, naming conventions, pixels, conversions, and platform integrations.
- Support Tier 1 account teams with administrative analytics tasks such as tagging, pixel checks, conversion setup reviews, and attribution consistency.
- Monitor campaign performance for anomalies and proactively flag issues to media and strategy teams.
- Maintain internal documentation, data dictionaries, and standardized reporting templates.
- Assist with ad hoc analysis requests, including donor funnel snapshots, audience performance summaries, and creative testing results.
- Collaborate with internal teams to streamline reporting workflows and improve operational efficiency.
- Support client onboarding and offboarding by setting up reporting environments and ensuring data readiness.
You're a Great Fit If You
- 5+ years in digital marketing analytics or paid media operations
- Proficient with GA4, Google Ads, Meta Ads Manager, and major ad platforms
- Experience with Google Tag Manager, Meta Pixel, and conversion/funnel tracking
- Data visualization skills (Looker Studio, Tableau, or Power BI)
- Strong attention to detail with data-heavy administrative work
- Ability to QA data, troubleshoot discrepancies, and maintain clean reporting
- Advanced Excel/Google Sheets skills (formulas, pivot tables, data cleaning)
- Ability to translate data insights clearly for internal teams
- Familiarity with nonprofit KPIs and donor funnels (preferred)
- Experience with NinjaCat or similar platforms (nice to have)
Work Environment
- Fully remote role; work is performed in a home office setting.
- Regular virtual interaction with employees, leadership, and external vendors.
- May occasionally require flexible scheduling to accommodate time zone differences.
Work Setting
- Location: Colombia
- Job Type: Remote
- Work Schedule: Monday - Friday, 9 am - 6 pm CST
- Employment Type: Full-time (40 hours per week)
