Digital Paid Media Specialist

At TIF, a strategic-creative marketing agency, we are currently looking for a Digital Paid Media Specialist to join our awesome tribe of misfits. We are on the lookout for someone with a data-driven mindset, an obsession for ROI, critical thinking, problem solving mindset and the drive to keep paid campaigns performing at peak efficiency.

You’ll be the kind of person who wakes up excited to dig into spend reports, spots underperforming ads before anyone else does, and keeps every dollar of the budget working hard. If you live and breathe paid media and love turning clicks into conversions, then you’re exactly who we’re looking for. This role is full remote.

**About us**

We are TIF, The Creative Force for Good. We believe in strategic creativity, bold thinking, and getting things done in a way that’s anything but ordinary. If you love a work culture where you can embrace your quirks, then this is the place for you.

**About the Role**:
As our Digital Paid Media Specialist, you will be responsible for end-to-end management of paid advertising campaigns across Google Ads, Meta, LinkedIn Campaign Manager, and TikTok Ads. You will define strategy, set budgets, build audiences, launch and optimize campaigns, implement automation via scripts, and report performance to internal teams and clients. You are the primary owner of paid-media execution, ensuring ROAS and CPA targets are met—or crushed—every month.

**Key Responsibilities**:
**Campaign Strategy & Budgeting**
- Define objectives, KPIs (CPA, ROAS, CTR) and budget allocation by funnel stage.
- Build and manage monthly and weekly spend pipelines across Google, Meta, LinkedIn and TikTok.
- Adjust pacing and bid strategies daily to maximize ROI.
- Campaign Setup & Management
- Create and structure Search, Display and Video campaigns in Google Ads; campaigns in Meta Ads Manager, LinkedIn Campaign Manager and TikTok Ads.
- Configure conversion tracking, pixels and events via Google Tag Manager and Facebook Conversions API.
- Develop Custom and Lookalike Audiences; refine targeting by demographics, interests and behavior.

**Automation & Optimization**
- Write and maintain Google Ads Scripts for automated bid rules, pausing underperformers and spend alerts.
- Execute weekly A/B tests on creatives, copy and audiences; implement winning variants.
- Monitor key metrics (CPA, ROAS, Quality Score, frequency) and perform optimizations on ≥90% of active campaigns each week.

**Reporting & Insights**
- Build interactive dashboards in Looker Studio connecting Google Ads, Meta and Google Analytics.
- Deliver weekly WIP reports and monthly deep-dives with actionable insights and next-step recommendations.
- Measure campaign impact on digital footprint and brand lift.
- Client Communication & Partnership
- Serve as the primary paid-media contact for clients; respond to inquiries within 24 hours.
- Present campaign results, insights and optimization plans in weekly client calls.
- Document all processes, changes and test learnings in detail.

**Skills & Experience Required**:

- 2-3 years managing paid-media campaigns with monthly budgets ≥ USD 10,000 for B2B companies.
- Certifications: Google Ads Search or Display Specialist and Meta Blueprint (Media Buying).
- Mastery of Google Tag Manager, Facebook Conversions API, Google Ads Scripts, Looker Studio and GA4.
- Strong Excel/Sheets skills for ad-hoc analysis and spend modeling.
- Excellent communication, organization and problem-solving skills under tight deadlines.
- Experience with ClickUp, Clockify & Google Workspace.
- Proficiency in english and spanish

Tipo de puesto: Tiempo completo

Experiência:

- Google Ads, LinkedIn Ads, Meta Ads,: 2 años (Obligatorio)

Idioma:

- inglés (Obligatorio)