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Marketing Coordinator

hace 2 semanas

Desde casa, Colombia Proactive Marketing LLC A tiempo completo

Marketing Coordinator (Organic Social Media & Community Growth) – Remote

Job Type: Full-time

Schedule: Flexible (40 hours/week)

Location: Remote

About the Role

We are hiring a Marketing Coordinator to own our organic marketing efforts and online community growth.

This role is responsible for creating, managing, and optimizing organic social media content while actively engaging with our audience and prospects. Your work directly impacts client satisfaction, retention, and lead generation.

You will be both on camera and behind the scenes, managing content, conversations, and performance metrics.

Key ResponsibilitiesSocial Media & Content Creation

  • Create, film, edit, and publish organic content
  • Manage Instagram and Facebook accounts
  • Create and execute a 30-day content plan
  • Post consistently:
  • 5 Instagram posts per week
  • 2 story posts per day
  • 1 reel every other day
  • Maintain consistent brand voice and visual standards

Social Media Prospecting & Lead Generation

  • Book 10 qualified calls per month
  • Message 20 new prospects daily (chiropractors, neuropathy specialists, decompression clinics, specialty doctors)
  • Prioritize prospects who engage with our content
  • Engage with 20+ posts daily from our target audience through comments and likes
  • Platforms used: Instagram and Facebook

Community Engagement

  • Respond to 100% of comments and direct messages within 24 hours
  • Build and maintain relationships within the industry
  • Monitor conversations and sentiment

Engagement & Follower Growth

  • Track engagement on all posts
  • Identify trends and optimize content performance
  • Focus on niche-specific growth (80% chiropractic content)
  • Create monthly engagement and growth reports

B2C Marketing & Client Support

  • Assist with B2C marketing fulfillment for partners
  • Support with:
  • Offers and new creatives
  • Ad copy and landing pages
  • Profitability reports
  • Translate content into Spanish (preferred)
  • Assist Account Managers with ad documentation
  • Monitor failed payments
  • Follow up on deliverables and approvals
  • Provide daily client support

Qualifications

  • Experience managing Instagram and Facebook for business accounts
  • Comfortable appearing on camera
  • Strong content creation and editing skills (Canva, Adobe, or similar)
  • Understanding of social media algorithms and trends
  • Excellent written communication skills
  • Highly organized and detail-oriented
  • Reliable, self-motivated, and consistent
  • Experience in healthcare or chiropractic marketing is a plus

Job Type: Full-time

Work Location: Remote