Search Engine Marketing Specialist

Introducción
Bienvenido a Gallagher, líder mundial en seguros, gestión de riesgos y servicios de consultoría. Con un equipo en crecimiento de más de profesionales en todo el mundo, empoderamos a empresas, comunidades e individuos para que prosperen. En Gallagher, puede desarrollar una carrera, ya sea en nuestra división de corretaje, nuestra división de consultoría de recursos humanos y beneficios o nuestro equipo corporativo. Experimente The Gallagher Way, una cultura impulsada por valores compartidos y una pasión colectiva por la excelencia. Únase a uno de nuestros equipos dinámicos, donde desempeñará un papel fundamental a la hora de dar forma al futuro de Gallagher y desbloquear oportunidades incomparables tanto para sus clientes como para usted.

Creemos que cada candidato aporta algo especial, incluido usted Por lo tanto, incluso si siente que está cerca pero no es exactamente compatible, le recomendamos que presente su solicitud.

Descripción
As our Google Ads/PPC Specialist at Gallagher, you will play a crucial role in supporting our SEO/SEM/ORM Senior Manager to assist and execute our paid presence on Google along with project management among stakeholders. Working closely with marketing, sales, and the Digital Experience team, your primary responsibility will be to assist with campaign intake, processing, billing, and optimization of our Google Ads.

As part of the Digital Experience team within Corporate Digital Marketing, you will focus on supporting Gallagher and our family of brands' public-facing paid Google campaigns. This role offers the opportunity to contribute to the continued growth of the Digital Experience team and requires expertise in Google Ads and other G Suite platforms.

Cómo lograrás un impacto

• Coordinating internal resources and vendors for the flawless execution of projects
• Outline detailed project plan to track progress
• Create and maintain comprehensive project documentation
• Professional experience in running advertising campaigns in Google Ads
• Familiarity with Google Ads and Google Analytics advertising tools
• Researching competition and trends in the insurance industry
• Execute billing strategies for multiple accounts and the ability to allocate funds where needed
• Conduct keyword research to identify relevant and high-performing keywords for PPC campaigns.
• Assist in monitoring and analyzing campaign performance metrics, such as click-through rates (CTR), conversion rates.
• Assist in the development of effective ad copy that aligns with campaign objectives and resonates with the target audience.
• Collaborate with the SEM team to develop and implement SEM strategies.
• Collaborate with the SEM team to develop and execute strategies for expanding PPC campaigns into new markets or target audiences.
• Provide support and assistance to the SEM team in any other campaign-related activities as needed.
• Familiarity with common project management tools such as Asana, , Trello, Smartsheets, Workfront, etc.
• Launch and optimize Google Ads campaigns to drive maximum performance and achieve campaign objectives.
• Monitor campaign performance, identify areas of improvement, and make necessary adjustments to optimize campaign performance.
• Create comprehensive campaign reports, including key metrics, performance analysis, and actionable insights.
• Conduct A/B testing to optimize ad copy and campaign elements.
• Monitor and manage campaign budgets to ensure optimal allocation and performance.

Acerca de ti

• 3+ Years in the PPC and Google Ads space
• Strong project management skills and rapid response rate
• Must have proficiency in Google tools and reporting
• Strong problem-solving, analytical and project management skills
• Excellent communication and collaboration skills
• Able to self-manage multiple projects
• Flexibility to meet with global stakeholders.
• Multilingual site experience is a plus.
• Agile experience a plus
• BS/BA in Marketing, Communications, or a related field
• Fluent in English

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.