AI Integrate Search Specialist

hace 2 semanas

Bogotá, Bogotá D.E., Colombia Gallagher A tiempo completo

Introduction
Bienvenido a Gallagher, líder mundial en seguros, gestión de riesgos y servicios de consultoría. Con un equipo en crecimiento de más de profesionales en todo el mundo, empoderamos a empresas, comunidades e individuos para que prosperen. En Gallagher, puede desarrollar una carrera, ya sea en nuestra división de corretaje, nuestra división de consultoría de recursos humanos y beneficios o nuestro equipo corporativo. Experimente The Gallagher Way, una cultura impulsada por valores compartidos y una pasión colectiva por la excelencia. Únase a uno de nuestros equipos dinámicos, donde desempeñará un papel fundamental a la hora de dar forma al futuro de Gallagher y desbloquear oportunidades incomparables tanto para sus clientes como para usted.

Creemos que cada candidato aporta algo especial, incluido usted Por lo tanto, incluso si siente que está cerca pero no es exactamente compatible, le recomendamos que presente su solicitud.

Overview
As our AI-Integrated Search Specialist at Gallagher, you will play a crucial role in optimizing our digital presence for AI-driven search technologies. Working closely with product, content, and search engine teams, your primary responsibility will be to enhance content and site structure for AI Overviews and chat-based search, ensuring high-E-E-A-T signals (Experience, Expertise, Authoritativeness, Trust) are built and maintained. You will also develop content and schema strategies for AI discovery engines like ChatGPT, Perplexity, and Gemini, and track zero-click metrics and conversational query impacts. This role offers the opportunity to contribute to the continued growth of the Digital Experience team and requires expertise in AI-driven search optimization and integration.

How You'll Make An Impact

  • Optimize content and site structure for AI Overviews and chat-based search.
  • Develop content and schema strategies for AI discovery engines.
  • Partner with product/content/stakeholders to build high-E-E-A-T signals.
  • Track and interpret zero-click metrics and conversational query impact.
  • Pilot voice search, conversational UX, or structured data experiments.
  • Integrate learnings into both SEO and paid search campaigns.
  • Collaborate with the Digital Experience team to enhance AI-driven search strategies.
  • Conduct A/B testing to optimize content and search elements.
  • Monitor and manage AI-driven search performance to ensure optimal results.
  • Create comprehensive reports, including key metrics, performance analysis, and actionable insights.

About You

  • 3+ Years in AI-driven search optimization or related field.
  • Strong project management skills and rapid response rate.
  • Must have knowledge in AI discovery engines and reporting.
  • Strong problem-solving, analytical, and project management skills.
  • Excellent communication and collaboration skills.
  • Able to self-manage multiple projects.
  • Flexibility to meet with global stakeholders.
  • Multilingual site experience is a plus.
  • Agile experience a plus.
  • BS/BA in Marketing, Communications, or a related field.
  • Fluent in English.

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