Paid Media Performance Specialist
hace 7 días
Tambourine is one of the fastest-growing hospitality & tourism marketing firms. Combining best-in-class tech with creative design, we revolutionize e-commerce for hotels, resorts and destinations.
We offer a range of creative services, from traditional print campaigns to ground-breaking digital solutions, all designed to make our clients' brands stand out in an increasingly competitive travel market.
Find us to learn more.
We are looking for a bilingual Performance Specialist to join our media team in Bogotá to manage and optimize our client's digital marketing efforts. The Performance Specialist will be responsible for developing and implementing digital marketing campaigns across various channels, including social media, PPC advertising, and search engine optimization (SEO).
This is an On-site position at our Bogotá Office.
Requirements
- Experience with Google Ads, Bing Ads, Facebook Ads, LinkedIn Ads, Google Analytics, and SEO tools such as SEMrush, Google Search Console, Yext and Google Business
- At least 2 years of experience in Agency
- Strong analytical skills and ability to interpret data to make informed decisions
- Excellent communication and presentation skills
- Ability to work independently and hold self accountable to exceed goals
- Optimize personal work processes and drive results through time management
Bonus Points:
- Experience with Google Tag Manager, Google DoubleClick, Google Data Studio
- Knowledge and understanding of the hospitality and travel industry
Paid Media Responsibilities
- Develop, implement and optimize paid media campaigns across various platforms (Google Ads, Bing Ads, Meta Ads, LinkedIn Ads, etc.)
- Conduct keyword research and analysis to develop targeting strategies and budget recommendations.
- Create effective search ad copy
- Manage budgets and bids to maximize ROI and achieve performance targets
- Track and analyze campaign performance data to identify areas for optimization and improvement
- Create and present regular performance reports to stakeholders
- Apply industry knowledge and professional experiences to answer complex questions and problem solve technical issues.
SEO Responsibilities
- Develop and implement SEO strategies to improve organic search rankings and increase website traffic
- Conduct keyword research and analysis to identify high-potential search terms
- Optimize website content and structure to improve visibility and relevancy
- Monitor and analyze website analytics data to identify areas for improvement and track progress
- Setup and monitor local directories and Google Business accounts
- Stay up-to-date with the latest SEO trends and algorithm updates
Equal Opportunity Employer:
Tambourine does not discriminate, and prohibits discrimination and harassment against any employee or job applicant based on race, color, religion, gender, gender expression, sex, sexual orientation, age, marital status, national origin, disability, genetic information, pregnancy, military status, or any other protected characteristic as outlined by state, or local laws, in the process of hiring, retention, or the promotion of the employee.
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