Marketing Specialist

hace 2 semanas

Bogotá, Bogotá D.E., Colombia Anker Innovations LTD A tiempo completo


• Plan, create, and publish content for social media platforms (Instagram, TikTok, Facebook,

etc.) in alignment with brand guidelines.


• Coordinate content calendars, campaigns, and launches with regional and global teams.


• Manage copywriting, basic design coordination, and briefing of creative assets.


• Monitor performance metrics (reach, engagement, CTR) and suggest optimizations.

*Marketing Strategy Support*


• Support the development and execution of local marketing strategies aligned with regional

objectives.


• Assist in campaign planning for seasonal events, launches, and key commercial moments.


• Analyze market trends, competitors, and consumer insights to support decision-making.

*Trade Marketing & Retail Marketing Support*


• Provide operational support to the Trade Marketing team for retail activations and campaigns.


• Coordinate marketing materials for retailers (POP, POS displays, signage, flyers, promo

assets).


• Follow up on production, delivery, installation, and maintenance of POS displays.


• Ensure correct brand execution at point of sale (visual standards, messaging, placement).

*Retail & POS Follow-Ups*


• Track and report the status of retail marketing executions across stores and channels.


• Coordinate with agencies, suppliers, and retail partners to ensure timely execution.


• Collect photo evidence and feedback from stores to evaluate implementation quality.

*Cross-Team Coordination*


• Work closely with Sales, Trade Marketing, and external agencies.


• Support internal reporting, presentations, and performance summaries.


• Assist with budget tracking and campaign documentation when required.

*Requirements*


• Bachelor's degree in Marketing, Advertising, Communications, or related fields.


• 2–4 years of experience in marketing, preferably in consumer electronics, retail, or FMCG.


• Experience managing social media and content creation.


• Understanding of retail marketing and point-of-sale execution.


• Strong organizational and follow-up skills.


• Ability to manage multiple projects simultaneously.


• Intermediate to advanced English is a plus.

*Skills & Competencies*


• Strong execution mindset and attention to detail.


• Creative thinking combined with analytical skills.


• Excellent communication and coordination abilities.


• Proactive, hands-on, and results-driven.


• Comfortable working in fast-paced, cross-functional environments

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