Email Marketing Specialist

hace 2 semanas

Bogotá, Bogotá D.E., Colombia Jairus Marketing A tiempo completo

Email Marketing Specialist

ONLY ENGLISH RESUMES WILL BE REVIEWED.


Location: Latin America (Remote)
Working Hours: 8:30 AM – 5:30 PM CST, Monday to Friday
Salary: USD/per month
Employment Type: Full time
INDEPENDENT CONTRACTOR

About the Company

Jairus Marketing is a full-service marketing agency that partners with healthcare businesses to drive measurable growth through data-driven marketing strategies. With a strong commitment to innovation and accountability, we serve our clients through marketing excellence and transparent results.

About the Role

As an Email Marketing Specialist, you will support our client-facing teams by leading the development of targeted B2B/B2C audiences and executing automated campaigns across digital channels. This role will own the setup, execution, optimization, and reporting of messaging and email campaigns, working in close partnership with the Account Management team.

This role is ideal for someone who is both strategic and detail-oriented, with deep experience in automation tools and email platforms and a strong understanding of outbound marketing in the healthcare or MedTech space.

Responsibilities

Automated Messaging Campaign Management

  • Execute and manage automated outreach campaigns via LinkedIn and similar platforms.
  • Monitor campaign performance and generate leads through ongoing optimization.
  • Collaborate with internal teams to refine targeting and troubleshoot issues.

Email Campaign Execution

  • Build, segment, and send email campaigns using tools such as Mailchimp, Constant Contact, HubSpot, Zoho, and Pardot.
  • Conduct A/B testing on subject lines, CTAs, and send times.
  • Maintain compliance with email regulations (e.g., CAN-SPAM, GDPR, CASL).

Reporting & Optimization

  • Track campaign KPIs (open/click-through/reply/bounce/conversion rates).
  • Analyze performance trends and provide data-driven insights and improvements.
  • Document campaign configurations and assist with platform integration issues.

Audience Development

  • Build custom contact lists based on client goals using CRM data and third-party platforms.
  • Research and evaluate new tools for audience growth and verification.

Requirements

  • 2+ years of experience in email marketing, automation, or lead generation (preferably in an agency setting)
  • Proficiency in marketing tools such as HubSpot, Mailchimp, Zoho, Pardot, LinkedIn automation tools (Dux Soup, PhantomBuster, etc.)
  • Strong understanding of email deliverability best practices and compliance standards
  • Hands-on experience managing lead data and syncing between CRMs, enrichment tools, and automation platforms
  • Excellent written communication and organizational skills
  • High attention to detail and ability to manage multiple projects simultaneously
  • Experience in B2B marketing; healthcare or MedTech experience preferred
  • Intermediate skills in Excel/Google Sheets for filtering, segmenting, and analyzing contacts

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