Social Media Analyst
hace 7 días
Job Description:
En dentsu estamos en búsqueda de un Social Media Analyst/Community Manager
Gestionar, analizar y optimizar la presencia digital de la marca en redes sociales, construyendo comunidades activas y alineadas con los objetivos estratégicos del negocio, mediante la creación de contenido, la interacción con la audiencia y el análisis de métricas de desempeño.
Responsabilidades
- Planificar, crear y publicar contenido para redes sociales
- Gestionar la comunidad digital: responder mensajes, comentarios y menciones de manera oportuna y alineada al tono de la marca.
- Monitorear la reputación online y detectar oportunidades o riesgos de comunicación.
- Analizar métricas de desempeño (alcance, engagement, crecimiento, conversiones).
- Elaborar reportes periódicos con insights y recomendaciones de mejora.
- Optimizar estrategias de contenido basadas en datos y tendencias digitales.
- Identificar tendencias, formatos y oportunidades de crecimiento en redes sociales.
Requisitos
- Formación en Marketing, Comunicación, Publicidad, Periodismo o carreras afines.
- Experiencia mínima de 1 año en gestión de redes sociales.
- Conocimiento de plataformas de análisis (Meta Business Suite, Google Analytics, Hootsuite, Metricool u otras).
- Excelente redacción y ortografía.
- Capacidad analítica y orientación a resultados.
- Conocimiento de tendencias digitales y comportamiento de audiencias.
- Habilidades de organización y gestión del tiempo.
Location:
Medellín
Brand:
Isobar
Time Type:
Full time
Contract Type:
Permanent
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