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Social Media

hace 2 semanas

Medellín, Antioquia, Colombia Blue Collar Scholars A tiempo completo

About Blue Collar Scholars

Blue Collar Scholars is a fast-growing residential construction and remodeling company known for high-quality work, strong systems, and a modern approach to a traditionally blue-collar industry. We're looking for a creative and results-driven professional to own our social media presence and paid advertising efforts.

Role Overview

This role is responsible for managing all social media platforms for Blue Collar Scholars—from content creation and posting to paid advertising and performance tracking. You'll be hands-on, owning each social media handle and ensuring our brand is consistent, professional, and engaging across platforms.

Key Responsibilities

  • Manage and maintain all social media accounts (Instagram, Facebook, LinkedIn, TikTok, and others as needed)
  • Create, edit, and publish content (photos, videos, reels, stories, captions)
  • Ensure consistent brand voice, visuals, and messaging across all platforms
  • Plan and execute organic content calendars
  • Set up, manage, and optimize paid ad campaigns (Meta, Google, LinkedIn, etc.)
  • Monitor ad performance and adjust strategies based on results
  • Track analytics, engagement, and conversions; provide clear performance reports
  • Stay current on social media trends, platform updates, and ad best practices
  • Collaborate with internal teams to highlight projects, culture, and company wins

Required Skills & Experience

  • Proven experience managing multiple social media accounts
  • Strong content editing skills (video and image editing)
  • Hands-on experience running paid social and digital ad campaigns
  • Understanding of social media analytics and ad performance metrics
  • Ability to manage multiple platforms and campaigns simultaneously
  • Strong organizational skills and attention to detail
  • Familiarity with tools like Meta Business Manager, Google Ads, Canva, Adobe, Hootsuite, or similar

Nice to Have

  • Experience in construction, real estate, or home services
  • Copywriting skills for ads and social captions

What We Offer

  • Opportunity to own and grow a brand's entire social media presence
  • Creative freedom with clear goals and support
  • Competitive compensation based on experience

Tipo de puesto: Tiempo completo

Lugar de trabajo: Híbrido en Medellín, Antioquia