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Marketing and Social Media Consultant

hace 3 semanas

Desde casa, Colombia Roads Consulting A tiempo completo

**Job purpose**

Support and manage the growth of the company’s digital strategy and marketing team.

**REQUIRED QUALIFICATIONS**

**Education**

College diploma

Degree in Communications, Marketing, or related to Digital Marketing

A Desirable Postgraduate in Digital Marketing

**Training or Expertise**

Training in SEO

Experience handling social media and content creation

+2 years of experience in digital marketing positions for USA- based clients

Desirable knowledge in design (Canva)

**JOB FUNCTIONS**

Must have experience working with US clients

Leader in digital strategy with proof of results

Support the digital trafficker with SEO-SEM- Ad campaigns

Creation of a strategic digital marketing plan

Creation of newsletters from the CRM for clients and prospects (biweekly)

Content creation for Facebook and Instagram

Create, manage, and analyze online marketing campaigns across display, search, affiliates, and social media to ensure acquisition and conversion goals are met

Manage online marketing campaigns including ad copywriting and testing, bid management, landing page optimization, budget management, creative testing, etc.

Research, collect and analyze data, leverage internal and external resources, and data sources to report on successes and actionable opportunities for the online marketing campaigns

Generate and disseminate management reporting to ensure that the wider team is aware of campaign performance trends

Provide support throughout all areas of promotional strategies which include reaching out through social media

**REQUIRED SKILLS**

1-3 years of experience in using digital marketing analytics tools to measure campaign performance (Google Analytics, Google Data Studio, etc.)

Ability to work independently and learn new skills and marketing platforms quickly

Ability to make data-driven decisions & craft a story out of data to be shared across the company

Knowledge of attribution models, website analytics, and performance marketing campaign KPIs

Proficiency with Microsoft Office

Self-motivated
- Creative
- Team player - Enthusiastic
- WAGE COMPENSATION

Full-time job Monday
- Friday 9:00-6:00 pm EST

Compensation: 4.000.000COP

Internet and computer must be covered by the employee

**Salary**: $3,500,000 - $4,000,000 per month

**Experience**:

- Digital marketing and social media: 3 years (required)

**Language**:

- English (required)