Social Ads Manager

Works for a US-based digital marketing agency aiming to respond to how companies need to sell nowadays through being up-to-date with strategies and ways to execute things.
- Being data-driven, growth-centered, and boundary-pushing to achieve results.
- Have the benefit of working from home and have pre-paid and dental health insurance.
- All Colombian law benefits under an indefinite-term contract while working for an international company.

**About the Company**

With more than a decade of experience in the field, we are our client’s partner for faster, smarter, stronger growth. We achieve results through digital marketing strategies and Hubspot. Nowadays, companies need to change how products are sold. Our mission is to build sustainable and meaningful growth by engaging, educating, and empowering our stakeholders in the most updated trends of selling and achieving digital marketing results.

**About the Role**

At our dynamic international team, we collaborate closely to craft impactful campaigns that significantly boost leads and surpass competitors. As the leader of our social ads department, you'll steer your team towards ongoing enhancements in performance. If you're an enthusiastic, team-driven individual who thrives on continuous learning and innovation, we're eager to welcome you to our innovative marketing agency.

**Key Responsibilities**
- Craft an actionable plan to execute the provided advertising strategy effectively, encompassing ad campaigns, targeting strategies, and scheduling optimizations.
- Ensure prompt and professional responses to comments and direct messages across social media channels, particularly those associated with paid ads.
- Coordinate the creation of visual content for ads, including gathering assets and crafting compelling copy in alignment with creative briefs.
- Maintain ongoing communication with internal team members and external customers to ensure timely completion of pending tasks.
- Generate and deliver comprehensive reports and analyses of paid advertising campaigns on a daily, weekly, and monthly basis, as directed by the Growth Marketer.
- Participate in calls or virtual meetings with customers and our team during business hours (9 am - 5 pm EST) to discuss campaign progress and address inquiries or concerns.
- Collaborate with the Growth Marketer to develop, launch, and optimize ad campaigns across various social media platforms, including LinkedIn, Facebook, Instagram, TikTok, and Pinterest.
- Provide input on company processes and suggest improvements to enhance efficiency and effectiveness.
- Oversee the execution of A/B tests, utilizing testing tools and data-driven methodologies to optimize campaign performance.
- Demonstrate proficiency in implementing technical elements such as Conversion API, Tracking Pixels, and tracking parameters (UTM/Destination URLs/Tags/GA4 Conversions) within the department.

**Position Prerequisites**
- Demonstrated expertise as a Social Paid Ads Manager or in a similar capacity for a minimum of 5 years.
- Preferred possession of Meta Certifications, or a willingness to obtain them before commencement.
- Thorough understanding of Facebook Ads Manager and other social media advertising platforms.
- Proven track record of adhering to established review and approval procedures.
- Proficiency in generating customized reports and dashboards.
- Strong command of data analysis tools such as Excel, Hubspot, Looker Studio, and similar software.
- Sound comprehension of digital marketing principles and tactics.
- Proficiency in utilizing design tools like Canva for creating ads while maintaining consistency with brand guidelines.
- Familiarity with project management platforms like Teamwork, Asana, ClickUp, or equivalent.
- Exceptional communication and collaboration abilities.
- Innovative thinking and adept problem-solving skills.
- Meticulous attention to detail and capacity to manage multiple tasks efficiently in a fast-paced setting.
- Previous experience with Google Ads or other digital advertising platforms is highly advantageous.

**Preferred Skills**
- Experience in the marketing field and influencer/creator industry.
- Experience with Google, Microsoft 365, and Slack.

**Shift Time**
- 9:00 am to 5:00 pm, EST, Monday to Friday.
- Required to work during Colombian public holidays.

**Benefits and Perks**
- An indefinite contract that includes all the government benefits.
- 15 vacation leave per year.
- 5 additional Paid Time Off per year accrued from day one.
- 1 additional birthday leave after regularisation.
- Birthday cake.
- Private Healthcare with Dental insurance for the employee and one dependent within the 1st month.
- Year-round employee support by the Experience Team.
- Social activities for staff to build professional networks with like-minded industry professionals.
- Udemy Platform access for continuous learning.
- Career guidance and growth sessions with our Experience Team.
- WeWork full access.

**What's Next