Wacam Digital Lead

**Job Description**:
**Are You Ready to Make It Happen at Mondelēz International?**

**Join our Mission to Lead the Future of Snacking. Make It With Pride**

You manage the media agenda in a particular geography.

**How you will contribute**

You will help execute the media strategy in your assigned area, business unit, country, or category. In partnership with the marketing team, you will implement a media plan and assess the effectiveness of that plan with a focus on return on investment. You will also build relationship with agencies. As a particularly advanced digital marketer, you will help drive our understanding and use of digital platforms in our marketing plans and be a source of learning and development for the wider marketing function.

**What you will bring**

A desire to drive your future and accelerate your career and the following experience and knowledge:

- Media, including media buying and analytics, experience ideally gained across the agency and industry
- Digital media ideally with exposure to eCommerce best practice
- Working with and influencing external partners, matrixed local, regional and global stakeholders
- Having a test-and-learn mentality, taking learning and scaling them broadly.
- Having a bias to action
- Process management: Well-executed brand initiatives and effective collaboration with the other critical functions in the organization is a must
- Communicating effectively, verbally and in writing

**Purpose of Role**
In Marketing & Media, you’ll be the ones who first capture our consumers’ imaginations, giving them a tantalizing taste of our brands. You’ll work to help our brands stay culturally relevant to consumers by developing and activating digital experiences that capture their imagination, passion and loyalty.

The Digital Experiences Lead will be responsible for high-level development and deployment of the MDLZ social & digital strategy (owned & earned content & platforms) across MDLZ brands in collaboration local/global MDLZ teams and agency partners, - driving exceptional digital content & conversation experiences. The individual must be a capable manager who is confident and experienced in leading agencies and internal resources to complete deliverables on time and at an industry-leading level of quality. They are expected to be a thought leader, capable of optimizing current efforts and bringing new insights through a mixture of innovation and broad, creative thinking.

**Main Responsibilities**
- Omni Channel Strategy _
- Drive adoption of MDLZ tools to guide media investment portfolio strategy
- Integrated media touchpoints, develop a Consumer Centric omni-channel strategy
- Social Community Development, Website, Content Experience & Governance _
- Deploy the global digital agenda through the establishment of local market principles and vision for how our Brands react, engage and show up across owned Social Media platforms
- Provide thought leadership on a market level, leveraging knowledge of trends and culture to become the go-to resource for consumer conversations, marketing innovation and share learning & best practices across regions
- Lead and direct agency social teams to activate social media vision through development and execution of comprehensive platform and content strategies across multiple MDLZ Brands
- Filter agency and marketing partner concepts to ensure meaningful connection to target audiences and Brand purpose
- Evangelize effective content workstreams and identify efficient sources to produce high volume, low cost content leveraging global ecosystem
- Guide recommendations for infiltrating new and emerging platforms and charter first-time, innovative tactics to create best-in-class digital experiences
- Leverage and manage social listening tools to derive insights, trends and collaborate with internal stakeholders to address opportunities and risks
- Build brand identity and support the design of engaging consumer experiences across MDLZ owned websites and promotional platforms
- Identify, evaluate and create synergies among Brand owned & Ecomm sites, focusing on front end content experiences that sync with brand vis id, campaigns and optimal user experience
- Develop pathing strategies ensuring digital campaigns result in best-in-class 360 consumer journeys
- Establish and organize top quality community management process, including Tone of Voice development, response strategy, and collaboration with customer service & engagement teams
- Maintain social governance, assisting with new channel set-up, inventory of all social channels and adhering to all global standards/principles
- Consumer Data / CRM Strategy _
- Work efficiently with the Digital Identity and Data team and external partners to define, extract, and synthesize available data and develop optimal deployment strategy
- Lead on developing a robust CRM strategy that adheres to global principles with local needs & captures all required consumer info
- Champion strategi