Oreo Brand Specialist WACAM

Job Description

Are You Ready to Make It Happen at Mondelēz International?

Join our Mission to Lead the Future of Snacking. Make It With Pride.

Collaborating with cross-functional global and regional teams, you implement brand strategy that is aligned with our brand vision to drive sustainable growth and to deliver business objectives. You also support profit and loss management and future business development plans and objectives, including new product development and platform opportunities

How you will contribute

You will work with others to execute the brand strategy for designated brands, develop product and packaging initiatives, implement pricing strategies, and plan and execute integrated marketing communication and media plans. You will also provide recommendations for integrated commercial plans and provide input and support in the development and execution of marketing plans to ensure they meet revenue, profit targets, sharing objectives and monitoring performance. Based on your strong understanding of consumer insights, brand strategy and positioning, you ill help develop integrated marketing communications and 360 degree campaigns.

What you will bring

A desire to drive your future and accelerate your career and the following experience and knowledge:

• Delivering results
• Marketing preferably in the fast-moving consumer goods sector
• Our brands and business with a clear understanding of our consumers
• Delivering results autonomously and influencing stakeholders
• Analytical skills and a creative mindset—a balance of commercial and strategic acumen
• Presenting a story in an inspiring and convincing manner
• Project management from design to completion with an action orientation

More about this role

What you need to know about this position:

As an Oreo Brand Specialist, your mission will be to:

1. Data & Analytics (50%): Drive decisions based on insights

• In-depth Market Analysis: Conduct comprehensive market analysis using Nielsen, Kantar, and other relevant data sources to identify trends, growth opportunities, and competitive challenges within the WACAM region.
• Performance Tracking: Develop and maintain reports and dashboards to monitor the performance of the Oreo brand (sales, share, marketing KPIs, etc.), identifying deviations and areas for improvement.
• Profitability Analysis (PPA): Execute profitability and performance analysis to evaluate the effectiveness of marketing initiatives and promotions, providing recommendations for investment optimization.
• Insight Generation: Translate complex data into clear, actionable insights that inform brand strategy and business decisions.
• Advanced Excel Proficiency: Utilize advanced Microsoft Excel skills for data manipulation, modeling, and visualization.

2. Brand Building Support (50%): Support brand strategy and execution

• Strategic Support: Actively collaborate with the WACAM brand team in the development and adaptation of the Oreo brand strategy for local markets.
• Project Management: Support the planning and execution of marketing initiatives, product launches, advertising campaigns, and promotional activities.
• High-Impact Presentations: Create clear, concise, and compelling presentations to communicate results, insights, and strategic recommendations to internal and external stakeholders.
• Stakeholder Management: Manage and influence diverse key stakeholders at regional and local levels (including commercial teams, R&D, agencies, and "Caricam" teams or other sub-regions), ensuring alignment and effective execution.
• Brand Communications: Contribute to the consistency and effectiveness of brand communications, ensuring that the Oreo message resonates with our consumers.

Qualifications and Experience

• Professional Experience: Minimum of 5 years of progressive experience in Marketing or Brand Management roles.
• Multi-Country Experience: Proven experience working in multi-country marketing environments.
• Desirable Experience: Prior experience in the Consumer Packaged Goods (CPG) industry.
• Analytical Skills: Strong numerical and analytical skills, with demonstrated ability to interpret complex market data (Nielsen, Kantar).
• Excel: Advanced proficiency in Microsoft Excel (pivot tables, complex formulas, data modeling).
• Presentation & Communication: Excellent written and verbal communication skills, with the ability to craft and deliver impactful presentations.
• Stakeholder Management: Demonstrated ability to influence and manage relationships with multiple stakeholders at different levels.
• Languages: English B2

No Relocation support available

Business Unit Summary

Wacam is Mondelēz International's Latin America presence with more the 1700 wonderful people proudly representing a diversity of cultures and nationalities. Wacam includes 13 countries: Colombia, Ecuador, Perú, Chile, Bolivia, Panamá, Costa Rica, Nicaragua, Honduras, Guatemela, El Salvador, República Dominicana, Puerto Rico. We make and distribute our global brands and local jewels such as Field, Club Social to over 190 million consumers. 

Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.

At Mondelez International we work under a hybrid model, in which our offices at WACAM offer us a space for connection, collaboration and co-creation, with attendance being subject to the needs of the teams themselves and/or the business.

Where permitted by internal policies and local laws, new hires are required to be fully vaccinated with the COVID-19 vaccine as a condition of employment by their date of hire, unless they are granted a medical accommodation.

Job TypeRegularBrand & Portfolio ManagementMarketing

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