Email Outreach Manager

hace 1 semana

Medellín, Colombia Snappr Inc. A tiempo completo

At Snappr, we help businesses get visual content more easily, with higher quality, and at scale. We use the best technology to connect visual content creators; such as photographers, videographers, and image editors, with businesses that need their skills to tell the story of their products and services through all forms of visual content.

We foster a culture of extreme ownership, empowering our team to excel as business owners. We're not just a team; we're a league of A-players dedicated to reaching peak performance. As an analytical creative, you'll thrive in our unrivaled environment, where technology meets creativity. We embrace diversity and invite individuals from all backgrounds to join us in revolutionizing the ecosystem of visual content; building a future where we help businesses drive growth and sales by telling better visual stories.

About the team:

Snappr is the largest on-demand marketplace for professional photography and visual content in the world. We are a team of driven, entrepreneurial individuals who are redefining how businesses create visual content. This is an awesome opportunity to be at the ground level of a rapidly growing product and to have a meaningful impact on its growth. The end result of everything you'll do at Snappr is to help businesses create impactful visual content that helps them grow. Our rocket ship has a seat open just for you.

About the role:

As an Email Outreach Manager on the Demand Generation team, you will build, own, and execute our email channel. This is a strategic role that involves supporting our SLG and PLG motions for multiple products. You will play a critical part in scaling our email channel, delivering subject-matter-expertise content to our B2B audience.

What you'll achieve:
  • Ideate, test, and scale the email channel: lead the development and execution of multiple automated email programs to engage with our B2B audience at scale. You'll become the de facto expert for this channel.
  • Build scaled and converting outbound email campaigns.
  • List management: source and manage relevant lists of prospects: cold/firmo, low-intent, high-intent and opt-ins.
  • Partner with PMM and Sales to nail messaging. Leverage performance data to continuously iterate and improve content and messaging.
  • Scale our test & learn culture: leverage data to design sound experiments, and iterate to maximize performance. Identify strategic opportunities for growth and retention.
  • Optimize our email marketing processes, including campaign development, email design, segmentation, personalization, and more.
  • Build a brand-new Newsletter program.
  • Ensure success of email execution, QA, and deliverability.
  • The role could evolve to manage and mentor a team of email marketing specialists.
Skills you'll need to bring:
  • Excellent writer and strong communicator.
  • 5+ years of cold-outbound-email/CRM marketing experience; must include experience with SaaS or subscription-based services. Experience with dual SLG & PLG motions is a plus. Experience with both B2B and B2C marketing is a plus.
  • Excellent problem-solving capabilities and a robust analytical approach, with the ability to leverage data to inform decisions, measure impact, and drive program improvements.
  • Deep technical knowledge of email best practices including deliverability, domain/mailbox configuration, verification, and BDR-style copywriting.
  • Strong experience with building triggered email programs, managing lists & lead mining, and enrichment.
  • Experience with Instantly and Zapier is a big plus.
  • Experience with Salesforce and Excel is a plus.
  • Comfortable and motivated working in a fast-paced, collaborative environment.
  • You get things done: You're a self-starter, organized, resourceful, and have the ability to manage projects from start to finish.
  • You care about the details: You have an eye for design, a good instinct for what email content will resonate with businesses, and triple-check every email before it's sent.

Salary: 30k USD per year

Company Equity

12O USD per month for professional growth

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