Visual Content Growth Strategist

hace 1 mes


Medellín, Antioquia, Colombia Snappr Inc. A tiempo completo

About Snappr Inc.

At Snappr, we're revolutionizing the ecosystem of visual content by helping businesses drive growth and sales through better storytelling. As a team of driven, entrepreneurial individuals, we're redefining how businesses create visual content.

About the Role

We're seeking an Email Outreach Manager to join our Demand Generation team. In this strategic role, you'll build, own, and execute our email channel, supporting our SLG and PLG motions for multiple products. You'll become the de facto expert for this channel, ideating, testing, and scaling the email channel to engage with our B2B audience at scale.

Your Key Responsibilities

  • Ideate, test, and scale the email channel: lead the development and execution of multiple automated email programs to engage with our B2B audience at scale.
  • Build scaled and converting outbound email campaigns.
  • List management: source and manage relevant lists of prospects: cold/firmo, low-intent, high-intent, and opt-ins.
  • Partner with PMM and Sales to nail messaging.
  • Leverage performance data to continuously iterate and improve content and messaging.
  • Scale our test & learn culture: leverage data to design sound experiments, and iterate to maximize performance.
  • Identify strategic opportunities for growth and retention.
  • Optimize our email marketing processes, including campaign development, email design, segmentation, personalization, and more.
  • Build a brand-new Newsletter program.
  • Ensure success of email execution, QA, and deliverability.

You'll need:

  • Excellent writer and strong communicator.
  • 5+ years of cold-outbound-email/CRM marketing experience; must include experience with SaaS or subscription-based services.
  • Experience with dual SLG & PLG motions is a plus.
  • Experience with both B2B and B2C marketing is a plus.
  • Excellent problem-solving capabilities and a robust analytical approach, with the ability to leverage data to inform decisions, measure impact, and drive program improvements.
  • Deep technical knowledge of email best practices including deliverability, domain/mailbox configuration, verification, and BDR-style copywriting.
  • Strong experience with building triggered email programs, managing lists & lead mining, and enrichment.
  • Experience with Instantly and Zapier is a big plus.
  • Experience with Salesforce and Excel is a plus.

About You

You get things done: You're a self-starter, organized, resourceful, and have the ability to manage projects from start to finish. You care about the details: You have an eye for design, a good instinct for what email content will resonate with businesses, and triple-check every email before it's sent.

What We Offer

Estimated salary range: $30,000 per year, company equity, and professional growth support ($120 USD per month). Join us in shaping the future of visual content



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