Email Marketing Manager

hace 4 semanas


Medellín, Colombia Snappr Inc. A tiempo completo

At Snappr, we help businesses get visual content more easily, with higher quality, and at scale. We use the best technology to connect visual content creators, such as photographers, videographers, and image editors, with businesses that need their skills to tell the story of their products and services through all forms of visual content.

We foster a culture of extreme ownership, empowering our team to excel as business owners. We're not just a team; we're a league of A-players dedicated to reaching peak performance. As an analytical creative, you'll thrive in our unrivaled environment, where technology meets creativity. We embrace diversity and invite individuals from all backgrounds to join us in revolutionizing the ecosystem of visual content; building a future where we help businesses drive growth and sales by telling better visual stories.

About the team:

Snappr is the largest on-demand marketplace for professional photography and visual content in the world. We are a team of driven, entrepreneurial individuals who are redefining how businesses create visual content. This is an awesome opportunity to be at the ground level of a rapidly growing product and to have a meaningful impact on its growth. The end result of everything you'll do at Snappr is to help businesses create impactful visual content that helps them grow. Our rocket ship has a seat open just for you.

About the role:

With our global footprint and hyper-growth, we’re looking for an Email Marketing Manager to help take charge of our email marketing targeting businesses who have created an account with Snappr. These businesses vary in size from SMBs all the way up to enterprise-sized corporations.

What you'll do:

  • Manage and own Snappr’s email marketing program
  • Help drive effective high-level strategy focusing on increasing revenue and LTV
  • Create and manage email calendars - including promotions, welcome series, abandon carts, re-engagement series, drip campaigns, and product education
  • Manage and create audience segmentations to sell different photography packages
  • Manage and optimize existing workflows and create new workflows as needed
  • Create and manage A/B testing
  • Create new email designs from start to finish - including writing copy and providing design guidelines
  • Provide reporting on email campaign performance including A/B testing results
  • Onboard new tools as needed to continue to optimize our email marketing systems

What you'll need:

  • 4+ years of email marketing experience, with at least 2 years of experience managing email marketing for a B2B-type company
  • Deep knowledge of the entire email ecosystem
  • Experience working with different email marketing platforms/tools such as:
    • A. Modern email platforms such as Sendinblue, Mailchimp, AutoPilot
    • B. Email template-building tools such as Stripo
    • C. Bonus: HTML and CSS knowledge is a plus
    • D. Bonus: Knowledge of analytics tools like Google Analytics is a plus
    • E. Bonus: Knowledge of SQL is a plus
  • Impeccable English communication skills

Job benefits:

  • Competitive Salary
  • Hybrid Set Up
  • 20 days PTO
  • Laptop provided
  • Company equity
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