Lead Generation Analyst

hace 5 días

Bogotá, Bogotá D.E., Colombia AspenView Technology Partners A tiempo completo

Build the Future with AspenView Technology Partners

At AspenView, we are passionate about transforming the way organizations approach technology. We specialize in creating high-performing, nearshore IT teams to help clients innovate faster and more efficiently. As we continue to grow, we're looking for exceptional people to join our team and help drive impactful change across industries.

Why AspenView?

At AspenView, we empower teams with advanced technology solutions across software development, data engineering, AI, and more. Our mission is to foster a culture of innovation, diversity, and collaboration, where talented people can do their best work and grow in their careers. Joining AspenView means working alongside forward-thinking professionals from diverse backgrounds on cutting-edge projects that shape the future. We celebrate all identities and encourage applicants from every background to apply. With a focus on career growth, mentorship, and continuous learning, we offer a supportive environment where work-life balance and well-being are prioritized.

About the role

The Lead Generation Analyst (LGA) plays a critical role in identifying, researching, and qualifying potential clients to support the company's revenue growth. This role involves market research, data analysis, and lead generation strategy execution to drive high-quality leads into the sales pipeline.

The LGA will work closely with the Business Development Representative (BDR) and Business Development Director (BDD) to ensure a steady flow of qualified leads, leveraging CRM tools, marketing automation platforms, and prospecting databases. This position requires a detail-oriented professional who thrives in a fast-paced, metrics-driven environment

What you will do:

  • Research target markets, industries, and competitors to identify high-value prospects aligned with the company's services.
  • Stay informed on industry trends, customer pain points, and emerging technologies to refine lead targeting strategies.
  • Utilize LinkedIn Sales Navigator, Apollo.io, ZoomInfo, and other data enrichment tools to identify potential leads.
  • Build and maintain an accurate and up-to-date database of qualified leads using CRM systems (HubSpot, Salesforce, or equivalent).
  • Ensure compliance with data protection regulations (e.g., GDPR, CAN-SPAM) when handling prospect data.
  • Utilize email marketing, LinkedIn outreach, content marketing, and cold prospecting techniques to generate engagement.
  • Work closely with the marketing team to execute targeted campaigns, leveraging industry insights.
  • Monitor conversion rates and optimize outreach strategies based on data-driven insights.
  • Partner with BDRs and BDDs to align lead generation efforts with sales pipeline goals.
  • Participate in weekly pipeline meetings to review progress, share insights, and refine strategies.
  • Support Account-Based Marketing (ABM) initiatives by identifying key decision-makers and influencers within target accounts.
  • Track and report key metrics, including lead quality, conversion rates, and cost per lead (CPL).
  • Generate weekly and monthly reports to assess campaign effectiveness and refine lead generation strategies.

What you bring:

  • Bachelor's degree in Marketing, Business, or a related field.
  • 2+ years of experience in lead generation, market research, or data analysis.
  • Fluent in English, strong verbal & written proficiency required.
  • Strong research and analytical skills: Ability to synthesize market data and identify high-potential prospects.
  • Understanding of the IT consulting industry and services: Familiarity with B2B technology solutions is a plus.
  • Knowledge of lead generation best practices and strategies:
  • Expertise in multi-channel prospecting and engagement strategies.
  • Proficiency in marketing automation tools.
  • Excellent communication skills.
  • Data-driven mindset: Strong ability to interpret lead generation metrics and optimize outreach efforts.
  • Attention to detail & time management: Ability to handle multiple priorities in a fast-paced environment.

Equal Opportunity Employer:

AspenView is proud to be an equal opportunity employer. We believe in creating an environment where all employees feel welcome, valued, and empowered to succeed. We celebrate diversity and strive to build a culture of inclusion where all individuals, regardless of their race, color, gender, gender identity or expression, sexual orientation, disability, age, or any other characteristic, can thrive. We encourage applicants from all walks of life to join our team and make a lasting impact.

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