Social Media Specialist
hace 4 días
Job Title: Social Media Specialist
Company: Red Bull
Location: Colombia
Responsibilities:
- Handle daily content creation, community management, and posting on Colombia's social media accounts, including Instagram, TikTok, and Threads.
- Develop a unique channel personality and tone, create end-to-end content, and understand current trends to craft a national social narrative.
- Foster Brand Love through organic content, driving key metrics like reach, engagement, frequency, and ensuring Red Bull generates the right word-of-mouth on the right platform at the right time.
- Turn performance data into actionable plans and enhance digital media expertise within the organization.
- Activate around Red Bull events, occasions, and content.
- Plan and manage the social media posting calendar for Red Bull in Colombia.
- Identify local opportunities with a special focus on social media and SOLs.
- Maximize the reach of the Red Bull brand within Colombia.
- Build community through social media community management.
- Optimize account performance using analytics, scheduling, custom features, and promoting a seamless consumer journey across platforms.
- Identify and analyze social media trends, seeking new opportunities that apply to the Marketing Strategy.
- Ensure year-long audience engagement.
- Collaborate with the Media Network Leader to develop the business plan and schedule strategies that support the marketing mix.
- Increase audience reach for local projects with relevant SOLs players for every specific playground.
Minimum Qualifications:
- 2 or more years of running social media accounts.
- Advanced in English.
- Expert in identifying where consumers live digitally, how they consume content, and how to engage them with content according to their consumption behavior.
- Some experience in editing and handling tools such as Canva, CapCut, and/or Premiere.
- Has a constant sense of online trends and knows how to drive Word of Mouth online.
- Knowledge of social copywriting and community management.
- Creative and curious, with excellent communication and social skills, and a heavy user of social media.
- Travel: 0-10%.
About Red Bull:
Giving wiiings to people and ideas since 1987. Red Bull was founded in Austria in the mid-1980s, marking the launch of a new product category – Energy Drinks. Today, Red Bull operates in over 175 countries, selling over 11.5 billion cans annually. Our people are the essential ingredient in bringing the Red Bull brand to life.
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