Digital Marketing Specialist

hace 4 días


Bogotá, Bogotá D.E., Colombia Lobostech A tiempo completo

Job Title: Digital Marketing Specialist - Content Creation and Social Media

About Lobostech:

Lobostech is a dynamic company seeking a skilled Digital Marketing Specialist to create and manage high-quality content for our social media platforms.

Job Summary:

We are looking for a creative and data-savvy individual to join our team as a Digital Marketing Specialist. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive content strategy that drives engagement, increases brand visibility, and fosters community across social media platforms.

Responsibilities:

  • Content Strategy & Planning: Develop content strategies that align with the brand's goals and target audience.
  • Content Creation: Design, write, and produce high-quality, on-brand content for social media, including images, videos, graphics, and written posts.
  • Social Media Management: Manage and post on platforms such as Instagram, Facebook, Twitter, LinkedIn, TikTok, and others as needed.
  • Community Engagement: Actively engage with followers, responding to comments and messages to foster a community around the brand.
  • Campaigns & Promotions: Develop and execute social media campaigns for promotions, launches, or events.
  • Analytics & Reporting: Use analytics tools (e.g., Meta Business Suite, Google Analytics) to assess performance, track KPIs, and report on content success.

Requirements:

  • Bachelor's degree: In Marketing, Communications, Journalism, or a related field (or equivalent experience).
  • Skills and qualifications: Proficiency in social media platforms and content creation tools, strong writing and communication skills, creative mindset, ability to analyze data, knowledge of social media trends, and best practices.
  • Experience: 1-3 years of experience in social media management, content creation, or digital marketing.

Salary: $60,000 per year

Benefits: We offer a competitive salary and benefits package, including health insurance, retirement plan, and paid time off.



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