Content and Graphic Design Specialist

The Content and Graphic Design Specialist is responsible for supporting the digital marketing initiatives at Vertiv by producing digital assets required for outbound marketing efforts and by developing the frameworks used to produce these assets. The role is responsible for supporting marketing automation programs by developing responsive emails, creating complex landing pages, creating and modifying pages on the corporate website, developing lead generation and conversion forms, and executing quality assurance activities. Also, the role supports thought leadership efforts with the development of interactive experiences for the website and for paid and organic placements. The Lead Specialist, Web Design will support marketing programs and produce effective user experiences using a mix of creative skills, technical knowledge, and commercial awareness. Responsibilities (This will describe the overall core responsibilities of the role, decision making responsibilities etc.) Serve as technical expert for platforms such as Eloqua (forms, global email templates, and custom landing pages). Episerver (form integration and customization, complex campaign landing pages that require custom CSS/styling). Use design thinking and user experience knowledge to participate in high level discussions regarding marketing programs. Work with the marketing team and other stakeholders in the business to ideate and launch interactive experiences that convey the value of the company’s products and solutions to the market. Initiates process improvement initiatives to further enhance the team’s competency and performance. As a practical individual contributor, ensure the production of high-quality work in web design. Coordinate with the team to maintain standards and address any web design-related questions from internal clients. Serve as the first escalation point for issues pertaining to brand consistency, technical issues, and software/publishing questions. Craft effective responsive user experiences across multiple platforms. Advocate for the user throughout the process of proposing, wireframing, and implementing UX improvements. Can also execute custom JavaScript code for use in marketing and advertising landing pages. Qualifications Must have a BA/BS degree or equivalent experience in web design, interaction design or a related discipline in a marketing environment, higher degrees and specializations are desirable. Five or more years of work experience are also required. Web design skills and working knowledge of UI/UX. Good understanding of quality control for visual communication. Good working knowledge of HTML5 and CSS3, including the Bootstrap front-end framework. HTML email coding, including responsive design for email clients and testing procedures. Responsive design best practices. JavaScript. Mid to advanced level with Adobe Photoshop and Adobe Illustrator. Strong experience with web content management systems, preferably Episerver (Optimizely). Excellent verbal and written communications skills in English language. Can organize multiple tasks and possesses strong organizational skills. Excellent interpersonal skills with a positive attitude. Close attention to detail. Ability to perform most day-to-day duties without supervision. Strong team effort mentality. Ability to express thoughts and ideas clearly, capable of presenting visual projects to the leadership team. Can conduct need finding sessions to guide the organization regarding graphic design and visual communication needs. Experience with Google Tag Manager, as well as basic concepts of Search Engine Optimization are desirable. The successful candidate will embrace Vertiv’s Core Principals & Behaviors to help execute our Strategic Priorities. OUR CORE PRINCIPALS Safety Integrity Respect Teamwork Diversity & Inclusion OUR STRATEGIC PRIORITIES Customer Focus Operational Excellence High-Performance Culture Innovation Financial Strength OUR BEHAVIORS Own It Act With Urgency Foster a Customer-First Mindset Think Big and Execute Lead by Example Drive Continuous Improvement Learn and Seek Out Development Work Authorization No calls or agencies please. Vertiv will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas such as E, F-1, H-1, H-2, L, B, J, or TN or who need sponsorship for work authorization now or in the future, are not eligible for hire. Equal Opportunity/Affirmative Action Statement Vertiv is an Equal Opportunity/Affirmative Action employer. We promote equal opportunities for all with respect to hiring, terms of employment, mobility, training, compensation, and occupational health, without discrimination as to age, race, color, religion, creed, sex, pregnancy status (including childbirth, breastfeeding, or related medical conditions), marital status, sexual orientation, gender identity / expression (including transgender status or sexual stereotypes), genetic information, citizenship status, national origin, protected veteran status, political affiliation, or disability. If you have a disability and are having difficulty accessing or using this website to apply for a position, you can request help by sending an email to If you are interested in applying or learning more about this role, please visit the company’s career page located at Vertiv.com/Careers #J-18808-Ljbffr