Paid Advertising Strategist

hace 3 semanas

Colombia Power Digital Marketing, Inc. A tiempo completo
About Power Digital Marketing, Inc.

We are a tech-enabled growth firm that ignites revenue and brand recognition for leading and emerging companies worldwide. Our people-first approach values diversity in backgrounds and experiences, and we believe our culture is key to our success.

Job Description

We are seeking a Paid Advertising Strategist to join our team. As a key member of our growth marketing firm, you will be responsible for owning the execution, performance, and growth of campaigns within your book of business. You will work closely with account leadership to ideate and evolve the strategy of your service within the broader media mix.

Responsibilities:
  • Full ownership and execution of performance marketing via paid social & paid media native platforms
  • Meta Ads, LinkedIn Ads, Google Ads, Youtube Ads, Bing Ads
  • Effectively executing builds and production A-Z with redundancy across channels; facilitating production with Specialists on teams where applicable
  • Lead execution of optimizations with regards to performance improvements relative to goals
  • Manage all client budgets and/or advise on budget changes based on your expertise
  • Effectively own strategic communication internally for client teams
  • Proactive internal communication with team on performance, strategy, recommendations, deliverables, and action items; facilitating tactical needs with Specialist where applicable
  • Weekly client progress recaps, outlining performance insights and future recommendations
Requirements:
  • 2-3 years of digital marketing experience. 1-2 years in agency setting
  • Minimum 2 years of experience with Direct Response marketing; specifically in E-Commerce, Lead Gen or B2B
  • Minimum 2 years of experience with Meta Ads for direct response campaigns
  • Minimum 2 years of hands-on experience with Search Engine Marketing
  • Specifically having experience with campaign development and optimization processes such as bid optimization, keyword research, and ad copy development
  • Significant campaign management experience in one or more of the following additional campaign types: Performance Max, Standard Shopping, YouTube Ads, Display Advertising, Local campaigns & Bing Ads
  • Proficiency in Google/Microsoft Office Suite(s)
  • Proficiency in Google Analytics
  • Strong understanding of full-funnel marketing and paid media's place in the funnel
What We Offer:
  • Base salary + commission opportunities
  • Medical Bonus
  • 15 paid vacation days (PTO) per year
  • Fully flex work environment: full-remote, in-office, or hybrid
  • Employee Assistance Program (EAP)
  • 17 observed Colombian national holidays + 2 mental health recharge days per year
  • Paid Social Security
  • Unlimited opportunities for growth & leadership within a rapidly growing firm
  • Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
  • Quarterly awards including prize money and recognition for outstanding performance
  • Opportunities to be involved in company DEI initiatives

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