Paid Search Sr. Strategist

hace 2 meses

Colombia Power Digital Marketing, Inc. A tiempo completo

We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services.

As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, Creative, and Web Development. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients.

At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways.

Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.

Proficiency in spoken and written English at an advanced level is required for this role.

This is a contract position with the intent to hire as a full-time employee in 30-90 days after start date.

A day in the life:

  • The Paid Search Senior Strategist is responsible for owning the execution, performance, and growth of their marketing service within their book of business. You will service the most complex, enterprise-level accounts, and are highly regarded for your mastery over Paid Search advertising. A Senior Strategist is exceptional at working under pressure and navigating probing client questions, difficult conversations, roadblocks, and account issues. On top of your Paid Media knowledge, you have an understanding of cross-channel strategy and how your service impacts the broader media mix.

Responsibilities:

  • Enterprise-level account campaign management, including daily optimizations, campaign creation, and high-level strategy ownership
  • Provide intelligent analysis, interpretation, and action plans based on campaign performance data and data from client-specific sources of truth (e.g. GA, Shopify, etc.)
  • Participate and engage in weekly department scrums and training sessions to further channel knowledge
  • Continuously seek to improve campaign performance against client goals
  • Maintain frequent and excellent communication both on internal agency teams and externally with assigned clients
  • Seek to utilize available AI and outsource resources to assist in workflow wherever possible
  • Participate in the development process for new department training materials

Role Requirements:

  • Ideally 3-4 years of digital marketing experience. 2+ years in an agency setting
  • Minimum 2+ years of hands-on experience with Search Engine Marketing: Specifically having experience with campaign development and optimization processes such as bid optimization, keyword research, ad copy development on large, enterprise-level accounts
  • Significant campaign management experience in 3 or more of the following additional campaign types: Performance Max, Standard Shopping, YouTube Ads, Display Advertising, Local campaigns, Bing Ads
  • Proficiency in Google/Microsoft Office Suite(s)
  • Proficiency in Google Analytics
  • Expert knowledge of funnel marketing and paid media’s place in the marketing funnel
  • Strong ability to formulate meaningful insights from marketing data, going beyond the stat and telling the story

Key Performance Indicators (KPIs)

  • $13.5k team-member EBITDA
  • Maintain below 10% Client Churn Rate
  • 4-6 Accounts (complex/large accounts in the top 100 of the agency)

Most Important Things (MITs)

  • Excellence in channel production and account performance
  • Internal communication

Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.

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