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Head of Customer Engagement and Loyalty

hace 2 meses


Bogotá, Bogotá D.E., Colombia Activate Talent A tiempo completo
About the Role

We are seeking a highly skilled Senior Manager of Customer Retention and Loyalty to join our team at Activate Talent. As a key member of our organization, you will play a pivotal role in designing, implementing, and managing our subscription program to enhance customer retention and drive loyalty.

Key Responsibilities
  • Strategy Development & Implementation: Develop and execute comprehensive retention and loyalty strategies, including building, implementing, and managing a robust subscription program that aligns with our overall business goals.
  • Subscription Program Management: Oversee all aspects of the subscription program, including A/B testing of subscription offers to optimize core KPIs such as churn rate, lifetime value, and customer acquisition costs.
  • Cross-functional Collaboration: Work closely with our email, SMS, and Customer Experience (CX) teams to devise and implement strategies for converting one-time purchasers into long-term subscribers.
  • Industry Expertise: Stay informed about industry trends, best practices, and emerging technologies to ensure that our retention and loyalty initiatives are cutting-edge and effective.
  • Data-Driven Decision-Making: Utilize data analytics to inform decision-making processes, track performance metrics, and refine strategies based on insights and outcomes.
  • Membership Program Development: Build and enhance membership programs, ensuring they meet customer needs and drive sustained engagement and loyalty.
  • Continuous Improvement: Continuously monitor and analyze the effectiveness of loyalty initiatives, recommending and implementing improvements to boost program performance.
Requirements
  • Excellent Communication Skills: Strong English communication skills are essential for this role.
  • Experience: Proven track record of building, implementing, and managing successful subscription programs within a Direct-to-Consumer (DTC) brand environment. Experience with brands similar to Dollar Shave Club is highly desirable.
  • Expertise: Extensive background in loyalty and retention strategies, with a strong understanding of best practices and current trends in the industry.
  • Skills: Strong analytical skills with the ability to leverage data for strategic decision-making. Proficiency in managing A/B tests and interpreting results to drive key performance indicators.
  • Collaboration: Demonstrated ability to work effectively with cross-functional teams, including email, SMS, and CX, to achieve common goals.
  • Program Development: Experience building and managing membership programs with a strong focus on enhancing customer engagement and retention.