Senior SEO Strategist

hace 2 semanas

Bogotá, Bogotá D.E., Colombia Gallagher A tiempo completo

About Gallagher

Gallagher is a global leader in insurance, risk management, and consulting services. With a growing team of over 45,000 professionals worldwide, we empower businesses, communities, and individuals to thrive. Our company culture is fueled by shared values and a collective passion for excellence.

Job Summary

We are seeking a highly experienced Senior SEO Strategist to join our Digital Experience team within Corporate Digital Marketing. As a key member of our team, you will play a crucial role in developing and implementing our global SEO strategy across our family of brands. Your primary responsibility will be to supervise SEO performance and improve Gallagher's organic search position on Google and other search engines.

Key Responsibilities

  • Develop and implement global SEO strategies to support brands at the local, regional/national, and global levels.
  • Manage vendors, including tools and agency partners, as advised by the global head of SEO/SEM/Reputation Management.
  • Conduct driven analyses to supervise competitors and support Gallagher's organic growth on Google search engine, recommending necessary actions.
  • Support multilingual sites and global SEO to optimize translated experiences with the right keywords.
  • Consult with the team, providing reporting and recommendations to improve search engine rankings aligned with business goals.
  • Establish SEO reporting cadence with global partners and collaborate with technical teams to resolve issues and identify actionable insights.
  • Track conversion and performance metrics, providing operational management and reporting to identify issues and opportunities for digital properties.
  • Collaborate closely with product marketing and content marketing teams to identify pages to be built and improve website conversion.
  • Support local pages and GMB listings on the Yext platform, recommending updates for search engines across Gallagher's family of brands.
  • Liaise with Yext for page improvements.
  • Supervise and share industry trends, tools, and key takeaways.

Requirements

  • 8+ years of SEO/SEM experience with a successful record of accomplishment of delivering profitable growth and meeting performance goals. Agency experience a plus.
  • Experienced building global SEO strategies from local to global.
  • Strong data analytics skills and validated experience using tools such as Data Studio, Search Console, and leading enterprise tools for SEO (seoClarity).
  • Strong problem-solving, analytical, and project management skills.
  • Excellent communication and collaboration skills.
  • Able to self-manage multiple projects.
  • Flexibility to meet with global collaborators.
  • Proficient in English required.
  • Agile experience a plus.
  • BS/BA in Marketing, Communications, or a related field.

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