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SEO Strategist at Hook Ladder Digital Agency

hace 2 meses

Bogotá, Bogotá D.E., Colombia Independent Recruiter A tiempo completo
About the Role

We are seeking a highly skilled SEO Specialist to join our team at Hook Ladder Digital Agency. As an SEO Specialist, you will be responsible for developing and implementing effective search engine optimization strategies to improve our clients' online presence.

Key Responsibilities
  • Monitor daily performance metrics to understand SEO strategy performance.
  • Communicate effectively with internal and external teams to align on SEO goals.
  • Client communication of strategies, performance, and deliverables.
  • Closely collaborate with the web development team to ensure SEO best practices are followed.
  • Perform ongoing keyword research, discovery, and optimization for new SEO keywords.
  • Perform competitor analysis to uncover competitor SEO efforts and report on insights.
  • Perform ongoing on-page SEO optimization of newly created content pieces or new pages.
  • Support the implementation of changes to website architecture, content, linking, and other factors to improve SEO positions.
  • Recommend upcoming content pieces to create for clients to increase traffic.
  • Support on the delivery of quarterly reports and planning documentation.
  • Effectively forecast performance and set SEO growth goals.
  • Contribute SEO thought leadership internally and with clients.
  • Build authority skills such as backlink strategy and implementation, link building, PR, etc.
  • Conduct outreach campaigns to identify and secure high-quality backlinks.
  • Build and maintain relationships with key contacts in the industry and media.
  • Monitor and analyze the impact of link-building efforts on organic traffic and rankings.
  • Stay updated on the latest SEO trends, tools, and best practices.
  • Diagnose and identify potential upselling opportunities for new SEO services and scope.
Requirements
  • Bachelor's degree in Marketing, Communications, or related field, or equivalent work experience.
  • Expert knowledge of technical, on-page & off-page SEO strategies and implementation.
  • Experience with Google Search Console.
  • Expert-level experience with WordPress and SEO tools/plugins.
  • Working knowledge of Elementor for WordPress.
  • Experience reporting with Looker Studio.
  • Knowledge using tools like Ahrefs, Screaming Frog, Google My Business, Google Analytics, Moz, and Semrush.
  • Excellent communication and outreach skills.
  • Proven track record of creating and executing successful link-building campaigns.
Functional Skills
  • Exceptional organizational and communication skills.
  • Project management & self-organization skills.
  • Creative & strategic thinking to develop and execute effective SEO campaigns and content ideas.
  • Collaborative and team-oriented mindset to work with cross-functional teams and external partners.
  • Attention to detail and quality assurance to ensure SEO standards and best practices are met.