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Content Strategist

hace 2 meses

Bogotá, Bogotá D.E., Colombia Sell2Rent A tiempo completo
About the Role

We are seeking a highly skilled Content Strategist to join our team at Sell2Rent. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive content strategy that drives lead generation and engagement across all digital channels.

Key Responsibilities
  • Content Creation and Design
    • Develop and design high-quality visual assets for social media, email campaigns, landing pages, and other digital platforms.
    • Create and edit engaging videos that effectively communicate Sell2Rent's value proposition and resonate with our target audience.
  • Social Media Management
    • Plan, schedule, and upload content across all social media platforms, ensuring consistent brand messaging and visual style.
    • Monitor social media channels for engagement opportunities and respond to comments and messages to foster a positive community.
  • Campaign Asset Development
    • Design and produce all creative assets needed for marketing campaigns, including banners, infographics, and promotional materials.
    • Collaborate with our marketing team to ensure content is aligned with campaign goals and optimized for lead generation.
  • Video Production
    • Shoot, edit, and produce high-quality video content for use across digital channels, focusing on storytelling and audience engagement.
    • Develop short-form video content for Instagram Reels, TikTok, and other platforms to increase reach and engagement.
  • Email Marketing Support
    • Design and create visually appealing email templates that align with Sell2Rent's brand guidelines.
    • Assist in writing engaging email copy that drives conversions and supports lead nurturing efforts.
  • Performance Tracking and Optimization
    • Analyze the performance of content across all channels, using data-driven insights to optimize future content and improve engagement metrics.
    • Utilize AI tools to enhance content creation processes, automate tasks, and personalize content delivery.
    Requirements
    • Required Qualifications
      • 2+ years of experience in content creation, digital marketing, or a related field.
      • Proficiency in graphic design software (e.g., Adobe Creative Suite, Canva) and video editing tools (e.g., Adobe Premiere, Final Cut Pro).
      • Experience managing social media platforms, including content scheduling and engagement tracking.
      • Strong understanding of content strategy and how to optimize content for lead generation.
      • Excellent writing skills for creating engaging social media posts and email copy.
    • Preferred Qualifications
      • Experience in the real estate or tech sectors.
      • Familiarity with AI tools for content creation and automation.
      • Knowledge of SEO best practices for content.
    • Soft Skills Required
      • Creativity: Ability to produce innovative and engaging content that resonates with target audiences.
      • Attention to Detail: Ensuring all content is polished, on-brand, and error-free.
      • Adaptability: Comfortable working in a fast-paced environment with shifting priorities.
      • Collaboration: Strong communication skills for working closely with our marketing team.
      • Resilience: Ability to receive feedback constructively and adjust content accordingly.
      What We Offer
      • Long-term career opportunity.
      • Flexible work schedule.
      • 100% remote work, LATAM only.
      • Vibrant start-up work environment.
      • Career Growth: Build experience with advanced business applications in the real estate sector.

Sell2Rent is an equal opportunity employer, committed to embracing diversity and offering a respectful, inclusive workplace.