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Digital Engagement Strategist
hace 1 mes
Job Overview
Higher Heights for America, a leading national organization dedicated to harnessing the political power of Black women, seeks a highly experienced Director of Digital Engagement. This role requires a strategic thinker with a deep understanding of digital marketing, social media, content creation, and analytics.
Key Responsibilities
- Email Program Management: Plan, execute, and manage daily branded email content.
- Social Media Strategy: Develop and implement priorities for 13 social media platforms, creating compelling content across various channels.
- Engagement and Growth: Run campaigns to grow social media audiences and convert them into members and donors.
- Content Creation: Draft creative emails and social media posts, adapting writing style across platforms.
- Reporting and Analytics: Establish regular reporting to inform leadership of key metrics and performance.
- Livestreaming and Events: Oversee live streaming events and develop content for membership engagement and training portals.
- Team Management: Support and manage a team of 1-3 people.
Requirements
- At least 8-10 years of experience in email writing and digital media, preferably in a fundraising-based program.
- Expert knowledge of online fundraising and email best practices.
- Able to handle multiple projects at once, work well under deadlines, and understand that digital work isn't limited to traditional office hours.
- Knowledge of 501(c)3 and 501(c)4 organizations and experience building power with both types of organizations.
- Commitment to gender and racial justice and social justice values.
Benefits
- The salary range for this nonexempt role is $90,000-$110,000, and it offers a competitive benefits package.
About Higher Heights for America
Higher Heights for America is an equal opportunity employer, prohibiting unlawful discrimination against any employee or applicant based on race, color, religion, sex, age, national origin, disability, status as a special disabled veteran or veteran, marital status, sexual orientation, or any other basis prohibited by law.
