Digital Engagement Strategist for Progressive Policy

hace 1 día

Bogotá, Bogotá D.E., Colombia Higher Heights For America A tiempo completo

Higher Heights For America is a leading national organization providing Black women with a political home exclusively dedicated to harnessing their power to expand Black women's elected representation and voting participation, and advance progressive policies. The organization consists of two sister organizations working to create transformational change.

The Role

We are seeking a highly experienced Digital Engagement Strategist who will be responsible for developing and implementing a comprehensive digital strategy to increase engagement, drive brand awareness, and foster community growth across all digital platforms. This role requires a strategic thinker with a deep understanding of digital marketing, social media, content creation, and analytics.

The ideal candidate will have a proven track record of success in driving digital engagement and a passion for storytelling and innovation. They will report to the Executive Vice President of Communication and External Affairs and interface regularly with the President/CEO and the executive leadership team.

Key Responsibilities:
  • Email Program Management: Plan, execute, and manage our email program, including creating and populating an editorial calendar to ensure daily branded content.
  • Social Media Strategy: Develop and implement social media priorities for 13 social media platforms, creating compelling, action-oriented content for platforms like Facebook, X, IG, TikTok, BlueSky Threads, YouTube, LinkedIn, and other platforms.
  • Engagement and Growth: Run campaigns to grow social media audiences and convert them into members and donors.
  • Content Creation: Draft creative emails and social media posts, adapting writing style across platforms. Produce content to highlight endorsed candidates, research, and programs.
  • Reporting and Analytics: Establish regular reporting to keep leadership informed of key metrics and performance. Conduct and analyze testing to identify effective strategies.
  • Livestreaming and Events: Oversee live streaming events and develop content for membership engagement and training portals.
  • Team Management: Support and manage a team of 1-3 people.
Requirements

We're looking for candidates who are passionate about email writing and digital media and who want to help harness Black women's collective political power to elect Black women, influence elections, and advance progressive policies. Creativity and outstanding writing skills are required for this role.

The ideal candidate will have a minimum of 8-10 years of experience contributing to or managing a fundraising-based email program, preferably in a campaign, political, non-profit organization. Expert knowledge of online fundraising and email best practices is essential. They should be able to handle multiple projects at once, work well under deadlines, and understand that digital isn't a 9 to 6 kind of job.

Evening and weekend work will be expected on an as-needed basis, especially during key times for the organization. Hours will be 40 hours a week. Knowledge of 501(c)3 and 501(c)4 organizations and experience building power with both types of organizations is a plus.

A strong commitment to gender and racial justice and social justice values is necessary. Extensive familiarity with women's and social justice organizations and actors is also a plus.

Must be a self-starter with strong organizational skills. Excellent written and oral communication skills are required. A strong commitment to rigor and metrics-driven work, including using experimentation to measure impact, is essential.

Demonstrated ability to manage multiple complex projects, develop work plans, and meet target goals and objectives is necessary. Strong interpersonal and communication skills are required.

Salary and Benefits

The salary range for this nonexempt role is $90,000-$110,000, and it offers a competitive benefits package. The final base salary will be determined by various factors, including individual qualifications and internal parity, which will be objectively assessed during the interview process.

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