Data Insights Strategist

hace 4 días


Cali, Valle del Cauca, Colombia Eddy Pump A tiempo completo

About Eddy Pump:

A leading engineering and manufacturing company, we combine innovation with cutting-edge technology to deliver exceptional solutions for our customers.

We are seeking an Analytics Specialist to help us maximize the value of our digital efforts.

Key Responsibilities:

  1. Data Tracking & Implementation:
  • Set up and manage tracking systems using Google Analytics 4 (GA4), Google Tag Manager (GTM), Microsoft Clarity, and other analytics tools on WordPress.
  • Implement custom event tracking, user behavior tracking, and conversion goals across digital platforms.
  • Evaluate and recommend new tools or systems to enhance analytics capabilities.
Performance Analysis:
  • Analyze website performance, user engagement, and marketing campaign metrics to identify areas for improvement.
  • Develop attribution models to evaluate campaign effectiveness.
  • Provide actionable insights to drive lead generation, sales conversions, and overall digital performance.
Reporting & Visualization:
  • Create intuitive and actionable dashboards using GA4, HubSpot, Looker Studio, Power BI, and other visualization tools.
  • Present insights and trends to cross-functional teams in an easily digestible format.
Collaboration:
  • Partner with marketing, sales, and product teams to define KPIs and ensure alignment on data needs.
  • Support team initiatives with data-driven recommendations for website optimization, marketing strategies, and lead nurturing.
Tool Integration & Optimization:
  • Oversee seamless integration of analytics tools (e.g., HubSpot CRM, Microsoft Clarity, and GTM) with marketing platforms.
Testing & Experimentation:
  • Assist with A/B testing and multivariate testing for website features, marketing campaigns, and user flows.
  • Use analytics insights to guide hypothesis creation and experiment strategies.

Required Skills & Qualifications:

  1. 2-5 years of experience in analytics, with a strong focus on digital marketing performance.
  2. Expertise in GA4, Google Tag Manager (GTM), HubSpot CRM, and Microsoft Clarity.
  3. Deep understanding of setting up custom events and triggers in GTM to track user behavior accurately across websites and campaigns.
  4. Experience implementing Analytics on WordPress.
  5. Proven ability to implement and troubleshoot advanced tracking setups.
  6. Strong analytical skills with the ability to derive insights from datasets.
  7. Knowledge of SEO tools like SEMrush and Ahrefs.
  8. Proficiency in Excel, Google Sheets, and data visualization tools (e.g., Looker Studio, Power BI).
  9. Familiarity with heatmap and session replay tools like Microsoft Clarity.
  10. Solid understanding of digital marketing metrics (CTR, CPA, ROI, etc.).
  11. Ability to collaborate effectively across teams and manage multiple projects simultaneously.

Estimated Salary: $90,000 - $120,000 per year.

About You:

  1. You have a strong background in analytics and digital marketing performance.
  2. You are proficient in GA4, GTM, HubSpot, and other analytics tools.
  3. You have experience with website development and content management systems.

  • Data Insights Manager

    hace 4 semanas


    Cali, Valle del Cauca, Colombia Mondelēz International A tiempo completo

    Embark on a career-defining role as Data Insights Manager with Mondelēz International.A comprehensive overview of our company is available below, along with estimated salary and job requirements.About UsMondelēz International's Latin America presence, Wacam, comprises over 1700 employees from diverse cultures and nationalities. Our 13-country footprint...

  • FP&A Strategist

    hace 4 semanas


    Cali, Valle del Cauca, Colombia TaskUs A tiempo completo

    About TaskUsTaskUs is a leading provider of outsourced digital services and next-generation customer experience to fast-growing technology companies. Our mission is to help clients represent, protect, and grow their brands.Leveraging a cloud-based infrastructure, we serve clients in the fastest-growing sectors, including social media, e-commerce, gaming,...

  • Marketing Data Strategist

    hace 4 semanas


    Cali, Valle del Cauca, Colombia Ingepsy A tiempo completo

    About Us: Prometeo Talent is a leading recruitment agency with offices in America and Europe, specializing in connecting companies with exceptional professionals. Our team of experts excels at matching businesses with the right talent.Our Client: A US-based company dedicated to marketing effectiveness measurement has partnered with us to expand their global...


  • Cali, Valle del Cauca, Colombia Amcor A tiempo completo

    Amcor Job OpportunityWe are seeking a skilled Business Intelligence Analyst and Data Strategist to join our global Data & Analytics team in the Andean region.About the RoleThis position involves leveraging tools such as Power BI, SQL, Oracle, SAP, and external files to provide actionable insights and drive business decisions. The ideal candidate will have...


  • Cali, Valle del Cauca, Colombia Solvo Global S.A.S A tiempo completo

    **Job Title:** Public Relations Strategist**Company Overview:** Solvo Global S.A.S is seeking a skilled Public Relations Strategist to develop and implement effective communication plans that align with our organization's objectives. This role requires excellent communication and organizational skills, as well as the ability to manage multiple projects in a...


  • Cali, Valle del Cauca, Colombia Formula A tiempo completo

    About the RoleAs a Senior Software Product Strategist at Formula.Monks, you'll be responsible for leading cross-functional delivery teams to develop complex custom software applications. This involves collaborating with clients to gather insights and requirements, shaping the strategic product approach for optimal results.Responsibilities• Lead and inspire...


  • Cali, Valle del Cauca, Colombia Endava Limited A tiempo completo

    Job OverviewWe are seeking a highly skilled Senior Data Engineer to join our team at Endava Limited. As a key member of our data engineering discipline, you will play a crucial role in transforming raw data into actionable insights and building robust data infrastructures.


  • Cali, Valle del Cauca, Colombia Lesaffre A tiempo completo

    About the RoleWe are seeking a seasoned Senior Finance Strategist to join our team in LATC&C. This is an exceptional opportunity for a finance professional to make a significant impact on our company's financial performance.Key ResponsibilitiesCollaborate with the local CODIR to drive financial performance and support overall business objectivesOversee...

  • Data Analysis Specialist

    hace 4 semanas


    Cali, Valle del Cauca, Colombia Ingepsy A tiempo completo

    Marketing Data Analyst Role OverviewWe are seeking a skilled Data Analysis Specialist to join our client's team in the United States.About Us: Our client specializes in marketing effectiveness measurement across various channels, focusing on making media more valuable through improved techniques. They are an independent company dedicated entirely to...


  • Cali, Valle del Cauca, Colombia Ingepsy A tiempo completo

    Company Overview">SpendHound is a pioneering platform that empowers businesses to optimize their software renewals, streamlining the process and saving valuable resources. As a 100% free software renewal management platform and service, SpendHound provides a comprehensive view of all software applications used, including annual contract values, auto-renewal...


  • Cali, Valle del Cauca, Colombia Multiple Influencers A tiempo completo

    Job OverviewWe are seeking a highly skilled Social Media Marketing Strategist and Influencer Partnership Manager to join our team at Multiple Influencers.About the RoleThis is a full-time position that requires a creative and strategic thinker who can drive brand awareness and engagement across social media platforms. The successful candidate will be...


  • Cali, Valle del Cauca, Colombia Buscojobs Colombia A tiempo completo

    About UsBuscojobs Colombia is a leading provider of innovative solutions for the personal finance industry.Job OverviewWe are seeking a highly skilled Digital Media Campaign Strategist to join our team. This role will be responsible for contributing to the growth of paid media campaigns across multiple brands within our portfolio, with a focus on Social and...


  • Cali, Valle del Cauca, Colombia Solvo Global S.A.S A tiempo completo

    Job Type: Full-time Application Questions: Do you have proven experience in public relations, ideally in a managerial or supervisory role? Salary Range: Between $7,000,000 to $8,000,000 Colombian pesos. Location: Not specified but adaptable to ESTERN STANDARD TIME time zone. Job Description: We are seeking an experienced Public Relations Strategist to...


  • Cali, Valle del Cauca, Colombia Orbidi A tiempo completo

    We are seeking a skilled Data Analyst to join our team at {company}.This role will involve working closely with our data team to analyze and interpret complex data sets, identify trends and patterns, and provide actionable insights to inform business decisions.Key responsibilities include:Developing and maintaining databases and data systemsDesigning and...

  • Data Analyst

    hace 2 meses


    Cali, Valle del Cauca, Colombia Mondelēz International A tiempo completo

    Unlock Business Potential with Data-Driven InsightsMondelēz International seeks a talented Data Analyst to join our team in Latin America. As a key member of our analytics team, you will support our business with excellent data models to uncover trends that drive long-term business results.Key ResponsibilitiesExecute the business analytics agenda in...

  • Senior Data Architect

    hace 21 horas


    Cali, Valle del Cauca, Colombia Endava A tiempo completo

    **About Us**At Endava, technology is our how and people are our why. With over two decades of experience in harnessing technology to drive meaningful change, we combine world-class engineering, industry expertise, and a people-centric mindset to partner with leading brands from various industries.Our Data TeamWe have expertise across engineering, analysis,...


  • Cali, Valle del Cauca, Colombia Colgate-Palmolive A tiempo completo

    About the Position:We are seeking a skilled Data Analytics Engineer to join our dynamic team at Colgate-Palmolive. This role is responsible for continuing the digital transformation journey of our E2E Operation by implementing global and local digital and analytics solutions.About the Role:Design, develop, and maintain data analytics solutions using tools...


  • Cali, Valle del Cauca, Colombia Dentsu Aegis Network Ltd. A tiempo completo

    Job DescriptionWe are seeking a highly skilled Data Cloud Architect to join our team. The ideal candidate will have experience with Salesforce Data Cloud and/or custom database solutions.Key Responsibilities:Lead the implementation of Salesforce Data Cloud, including data acquisition, integration, quality assurance, and utilization.Configure and implement...


  • Cali, Valle del Cauca, Colombia Endava Limited A tiempo completo

    At Endava, we're innovators who harness technology to drive meaningful change. With expertise across engineering, analysis, architecture, and data science, our data team has a vital role in transforming raw data into actionable insights.As a Senior Data Engineer, you'll be responsible for developing and implementing data pipelines, collaborating with data...


  • Cali, Valle del Cauca, Colombia Incrementum A tiempo completo

    Job Title: Digital Marketing StrategistAbout Us:Incrementum is a leading organization that thrives on innovation and excellence. Our team is passionate about delivering cutting-edge solutions that make a tangible impact.Salary: $120,000 - $180,000 per year, depending on experience.Job Description:We are seeking an experienced SEO Marketing Manager to join...