Luxury Culture Manager Colombia Position

hace 4 semanas

Bogotá, Bogotá D.E., Colombia Diageo A tiempo completo
About the Role

The Luxury Culture Manager position is a critical role within our organization, responsible for leading the "Into Culture" strategy and execution on our luxury brands in the market. This individual will be responsible for crafting and completing initiatives that connect and infiltrate our brands within various cultural verticals according to the brand positioning in the region.

Key Responsibilities
  • Develop and implement the "Into Culture" strategy for our luxury brands in the market, partnering with Brand Leads to identify relevant cultural verticals and understand target audience interests.
  • Cultivate relationships with key collaborators, influencers, and representatives within various cultural verticals, establishing a network of contacts in the music, fashion, sports, entertainment, and other relevant industries.
  • Deepen knowledge of earned media channels, including social media, influencers, PR, and content partnerships, staying up-to-date with the latest trends and standard methodologies in bringing to bear earned media to drive brand engagement and amplify cultural impact.
  • Measure and optimize performance, developing and implementing metrics and KPIs to track the success and impact of Culture Marketing initiatives, and providing actionable insights to senior leadership on the effectiveness of the "Into Culture" strategy.
  • Cross-functional collaboration, working closely with internal collaborators, including marketing, brand management, customer marketing, brand curators, and culture managers of other markets, to ensure seamless integration and execution of Culture Marketing initiatives across all brand touchpoints.
Qualifications
  • At least 10 years of experience in culture marketing, with a proven track record of earned talkability for brands and brand performance working with luxury brands.
  • Strategic marketer with experience developing cultural brand positioning for global brands.
  • Future-focused, consumer-obsessed, and externally oriented, with a long-term holistic outlook and strategic approach with the consumer at the heart.
  • Managing complexity, with a track record of managing multiple priorities, complex brand architecture, and projects, and a range of business issues within an ambiguous context and matrixed organization.
  • Connected influencer, with a network of contacts in the music, fashion, sports, entertainment, and other relevant industries, and inspired to nurture earned relationships building long-term partnerships for the future.
  • Luxury activation, with a track record of successful brand activations around the world, executed with exceptional standards in luxury, highly talked about.
  • Content producer with a social-first approach to earned deployment.
  • Strong drive, delivery, and determination, with resilience as a key attribute.
  • Strong communication, leadership, presentation, and influencing skills.
  • Creative flair and consumer-back obsession, reflected in outstanding creative work.

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