Luxury Brand Strategist for Global Ambitions
hace 8 horas
Company Overview
As the world's leading premium alcohol company, Diageo is a business built on people of great character. With 250 years of history, we've remained true to our values and purpose of 'celebrating life every day everywhere'. Our ambition is to create the best performing, most trusted and respected Consumer Products Company in the world.
Salary
We are offering a competitive salary for this role, with an estimated annual compensation of $120,000 - $180,000 depending on experience and qualifications.
About the Role
This exciting opportunity is for a Luxury Brand Strategist to join our team in Sao Paulo, working closely with our global luxury portfolio. The ideal candidate will be a marketer with expertise in creating luxury brands as beacons of desire, driving instant recognition and cues luxury.
Job Description
The successful candidate will have responsibility for developing marketing business plans (MBPs) to shape market luxury leadership positions, holding accountability for a range of marketing activities, and creating culture-back brand plans that generate impact in key occasions.
Key Accountabilities
- Develop MBPs for assigned products to drive luxury growth
- Hold accountability for marketing activities across multiple channels
- Create brand plans that deliver impactful results
- Bring consumer understanding and cultural intelligence to build brands in culture
- Drive comms strategy to build brand awareness and talkability
- Develop captivating Brand Worlds that drive instant recognition
- Deliver coordinated activation and content creation through cultural partnerships
- Respond quickly to opportunities and challenges across markets and functions
- Work closely with cross-functional teams to develop and evaluate business environments
- Responsible for budget control and business targets
Functional Capabilities & Skills
The ideal candidate will possess:
- 6+ years of experience in brands, media, and luxury experiences
- Ability to create Brands as beacons of desire
- Curious about trends and talkability
- Deep consumer understanding and cultural intelligence
- Experienced partnering with agencies/culture/pr counterparts
Benefits
As a valued member of our team, you'll enjoy:
- A competitive salary and bonus structure
- Ongoing training and development opportunities
- Flexible work arrangements and a healthy work-life balance
- A collaborative and dynamic work environment
- Access to our Employee Assistance Program
Diageo: A Great Place to Work
Celebrating our inclusive and diverse culture is core to Diageo's purpose. We're committed to creating a workplace where everyone feels valued, respected, and empowered to succeed.
Location
This role is based in Sao Paulo, with additional locations in Bogota-IMC.
Original Language Code
en
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