Senior Brand Manager JW Blue

hace 2 días

Bogotá, Bogotá D.E., Colombia Diageo A tiempo completo

About the Role

We are seeking a talented Senior Brand Manager to join our team at Diageo. As a Senior Brand Manager, you will be responsible for developing and executing marketing strategies to drive business growth and brand awareness.

Key Responsibilities

  • Develop Marketing Business Plans (MBPs) to shape market luxury leadership positions
  • Hold accountability for a range of marketing activities, localizing and adapting global luxury growth drivers
  • Create culture-back brand plans for assigned luxury portfolios
  • Bring deep consumer understanding and cultural intelligence to the fore in service of building our brands in culture
  • Drive comms strategy in building brand awareness and nurturing talkability through creative and cutting-edge ideas
  • Develop and execute captivating Brand Worlds that are alluring to consumers
  • Deliver coordinated activation and creation of content through cultural partnerships
  • Respond quickly to opportunities and challenges across markets and functions
  • Work closely with Culture, Consumer Planning, Advocacy, Customer Marketing, and Commercial teams

Requirements

  • Marketers with the ability to create Brands as beacons of desire
  • Curious about trends and talkability
  • Bring deep consumer understanding and cultural intelligence to the fore
  • Experienced partnering with agencies/culture/pr counterparts
  • 6+ years of experience in brands, media, luxury experiences, and across a portfolio of luxury brands

About Diageo

Celebrating our inclusive and diverse culture is core to Diageo's purpose of 'celebrating life every day everywhere'. We value everybody irrespective of background, disability, religion, gender identity, sexuality, or ethnicity.

We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills, and capabilities in each of the 180 countries in which we operate.

Flexibility is key to success in our business, and many of our staff work flexibly in many different ways.

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