SEO Specialist Lead

hace 3 días


Cali, Valle del Cauca, Colombia Incrementum A tiempo completo
Unlock the Power of SEO with Incrementum

We are seeking a highly skilled SEO Specialist Lead to join our team at Incrementum. As an expert in search engine optimization, you will be responsible for driving organic traffic and improving search engine rankings for our B2B clients.

About the Role:
  • Develop and implement comprehensive keyword research strategies to identify growth opportunities and improve online visibility.
  • Optimize on-page elements, including metadata, headers, internal linking, and content, to enhance organic search results.
  • Analyze SEO performance metrics, such as organic traffic, keyword rankings, and conversion rates, to inform optimization strategies and drive business growth.
  • Collaborate with cross-functional teams to create SEO-driven content that aligns with keyword strategies and business objectives.
  • Design and execute link-building strategies to enhance domain authority and backlink profile, ensuring a robust online presence.
  • Perform technical SEO audits and work closely with web developers to address site structure, page speed, mobile usability, and crawlability issues.
  • Stay up-to-date with the latest SEO trends, algorithm updates, and best practices, incorporating AI-driven insights into optimization strategies.
  • Report SEO performance and insights on a regular basis, identifying areas for improvement and recommending actionable strategies to drive business success.
Requirements:
  • 3-5 years of experience in SEO, with a proven track record of success in improving search engine rankings and organic traffic in a B2B environment.
  • Strong understanding of technical, on-page, and off-page SEO principles and practices, including keyword research, link building, and content optimization.
  • Experience using SEO tools, such as Google Analytics, SEMrush, Ahrefs, Moz, or Screaming Frog, to analyze performance metrics and inform optimization strategies.
  • Data-driven mindset with a proven ability to analyze performance metrics and adjust strategies for continuous improvement.
  • Excellent organizational, communication, and project management skills to manage multiple tasks efficiently and collaborate with cross-functional teams.
  • Ability to think strategically, solve problems, and implement innovative solutions within a fast-paced environment.
  • Familiarity with HTML, CSS, and basic web development concepts, with a willingness to learn and adapt to new technologies.
Preferred Qualifications:
  • Working knowledge of SEO considerations for video content and rich media.
  • Familiarity with marketing automation tools, such as HubSpot or Marketo, to streamline workflows and enhance customer engagement.
  • Familiarity with design tools, such as Canva or Figma, to create visually appealing content and graphics.
  • Experience with product-led growth organizations, with a focus on driving revenue growth through innovative marketing strategies.
  • Understanding of how to leverage and optimize SEO for AI-driven search, staying ahead of the curve in the ever-evolving digital landscape.
What We Offer:
  • A competitive salary range of $85,000 - $110,000 per year, commensurate with experience.
  • A dynamic and supportive work environment, with opportunities for professional growth and development.
  • A comprehensive benefits package, including health insurance, retirement plan, and paid time off.
  • A collaborative and inclusive company culture, with a focus on diversity, equity, and inclusion.
  • The chance to work with a talented team of professionals, driving innovation and excellence in the field of SEO and digital marketing.


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