Marketing Operations Specialist

hace 2 semanas


Cali, Valle del Cauca, Colombia Gps Trackit A tiempo completo
Marketing Operations Specialist

At GPS Trackit, we're seeking a highly skilled Marketing Operations Specialist to join our team. As a key member of our marketing department, you'll play a crucial role in ensuring our marketing processes are efficient, effective, and aligned with our business objectives.

Key Responsibilities:
  • Manage our marketing technology landscape, identifying new tools and ensuring they align with our goals.
  • Collaborate with cross-functional teams to develop and execute marketing strategies.
  • Optimize marketing workflows and processes to improve efficiency and effectiveness.
  • Leverage data-driven insights to inform decision-making and optimize marketing performance.
  • Maintain data integrity and ensure seamless data flows between marketing systems.
  • Develop and implement marketing strategies within HubSpot, including lead scoring models and automated email campaigns.
  • Support campaign execution and track marketing performance.
Requirements:
  • Bachelor's degree in Marketing, Business, or a related field.
  • Experience in marketing operations, preferably in a B2B tech environment.
  • Proven proficiency in marketing automation platforms (Hubspot) and CRM systems (Salesforce).
  • Advanced Excel skills and strong data analysis capabilities.
  • Excellent problem-solving, organizational, and communication skills.
What We Offer:

We offer a competitive salary, comprehensive benefits package, and opportunities for career growth and development. If you're a motivated and detail-oriented individual with a passion for marketing operations, we encourage you to apply.


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