Marketing Specialist
hace 3 semanas
About Liferay
Liferay is a leading provider of enterprise open-source technologies, recognized by Gartner for empowering businesses worldwide to solve complex digital challenges. Our all-in-one platform unites Liferay DXP with cloud capabilities, analytics, and commerce functionality, reducing time to market and accelerating innovation. Our customer roster includes global companies like Airbus, US Bank, Honda, and Desjardins.
We're not just a software company; we're driven by a greater-than-profit vision. By building a vibrant business, making technology useful, and investing in communities, we enable people to reach their full potential to serve others. This commitment extends beyond our product; Liferay donates 10% of our profits to charities worldwide.
About the Role
As a member of our Latin America region field marketing team, you'll play a key role in planning, executing, and measuring demand generation marketing programs to grow the sales pipeline and revenue. You'll develop and execute inbound and/or outbound marketing initiatives, analyzing market/industry trends to inform marketing strategies.
Key Objectives
- Plan and develop tactics to generate demand in the Latin America Region, working closely with the sales team.
- Implement marketing activities and programs in the field.
- Manage and execute various events, including digital, hybrid, and in-person events.
- Analyze market/industry trends to identify opportunities and inform marketing strategies.
- Execute customer marketing initiatives focused on retention and expansion business.
- Identify opportunities and drive partner marketing activities.
- Engage with partners, build relationships, and foster campaign adoption.
- Track, measure, and report on marketing program performance.
Requirements
- 4-6 years of experience building effective demand generation programs for B2B businesses, preferably in tech companies.
- Degree in Marketing or Business, or comparable education/experience.
- Spanish native speaker or highly fluent in Spanish.
- Intermediate level of English, both written and spoken.
- Experience managing third-party agencies and suppliers.
- Ability to work independently and collaboratively with multiple stakeholders.
- Excellent communications and sales interaction skills.
What We Offer
- Salary package with competitive benefits.
- Opportunities to take responsibility, grow professionally, and stay nerdy.
- A positive and collaborative work culture.
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