Digital Marketing Specialist

hace 2 semanas

Colombia Power Digital Marketing, Inc. A tiempo completo
About the Role

We are seeking a highly skilled Paid Search Specialist to join our team at Power Digital Marketing, Inc. As a Paid Search Specialist, you will be responsible for creating and managing paid search campaigns across various industries, analyzing performance data, and providing intelligent analysis and recommendations to clients.

Responsibilities:
  • Manage or support in managing paid search campaigns across various industries.
  • Make daily optimizations and pacing adjustments to campaigns.
  • Analyze performance data and provide intelligent analysis, interpretation, and appropriate action plans based on data-driven conclusions.
  • Help determine client benchmarking and implement optimizations to hit client KPIs in the quickest time possible.
  • Stay up-to-date with industry topics and best practices.
  • Participate in the hiring process to ensure the best resources are selected for the team.
  • Communicate clearly with internal agency teams about client goals, feedback, and scheduled workflow.
  • Improve upon paid media processes and innovate new strategies and techniques.
  • Manage vendors for new channels and support channels.
  • Work towards developing into a strategist or account manager.
Requirements:
  • 1-2 years of digital marketing experience, with agency experience a plus.
  • Minimum 6 months of experience in search engine marketing, specifically with bid monitoring and adjustment of paid search campaigns, defining terms, and writing effective copy.
  • Strong Excel skills with a clear understanding of advanced Excel features.
  • Ability to handle multiple tasks in a fast-paced environment and under tight deadlines.
  • Detail-oriented and organized with strong note-taking acumen.
  • Strong enthusiasm, passion, creativity, and commitment to paid media and client work.
  • Entrepreneurial spirit with a passion for knowledge and personal growth.
Key Performance Indicators (KPIs):
  • $9.5k team-member EBITDA.
  • Maintain below 10% Client Churn Rate.
  • 6-8 Accounts.
Most Important Things (MITs):
  • Excellence in channel production and account performance.
  • Internal communication.
  • Base salary + commission opportunities.
  • Medical Bonus.
  • 15 paid vacation days (PTO) per year.
  • Fully flexible work environment: full-remote, in-office, or hybrid.
  • Employee Assistance Program (EAP).
  • 17 observed Colombian national holidays + 2 mental health recharge days per year.
  • Paid Social Security.
  • Unlimited opportunities for growth & leadership within a rapidly growing firm.
  • Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s).
  • Quarterly awards including prize money and recognition for outstanding performance.
  • Opportunities to be involved in company DEI initiatives.

We are an Equal Opportunity Employer and value diversity in our team's backgrounds and experiences. We strive to make an impact inside and outside of the workplace, and inclusion is everyone's responsibility.

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