Strategic Marketing Specialist
hace 2 semanas
About Recurly:
As a leading SaaS company, Recurly empowers businesses to harness the power of the subscription model and drive recurring revenue growth. With its versatile subscription management platform, Recurly helps market-leading brands worldwide manage their entire subscription lifecycle. Companies such as Sling TV, FabFitFun, Cinemark, and Fubo.tv rely on Recurly to optimize their subscription billing processes. Since its launch in 2009, Recurly has deployed subscription billing for thousands of companies across 55 countries, enabling billions of credit card transactions and helping customers recover nearly $1.2 billion in revenue.
Backed by Accel-KKR, a leading technology-focused private equity firm with over $10 billion in capital commitments, Recurly continues to invest in technology and platform innovation. This strategic partnership provides Recurly with significant resources to expand its go-to-market initiatives and make continued investments in its platform.
Job DescriptionWe are seeking a Strategic Marketing Coordinator based in Medellín, Colombia, to join our team. As a key member of our marketing strategy department, you will report to the Director of Marketing Strategy and make a tangible impact on our business growth. Your primary responsibilities will include managing high-profile programs, fostering collaboration with internal and external partners, and driving exceptional marketing campaigns that deliver measurable results.
- Lighthouse Program Management : Lead our flagship ABM initiative, focusing on high-value target accounts. Strategically allocate resources to maximize ROI for selected accounts. Collaborate cross-functionally to ensure program success.
- Account-Based Marketing (ABM) : Develop and execute personalized campaigns for top-tier accounts. Continuously analyze performance metrics to optimize strategies.
- Partner and Customer Marketing Campaigns : Work with key partners for 1:1/1:Many type activities. Negotiate contracts with service providers to ensure budget efficiency and high-quality delivery. Work with the Customer Success team to align customers with ABM initiatives (e.g. speaking opportunities, gifting, etc.)
- Market Research : Conduct detailed account and industry research to inform marketing strategies. Provide actionable insights that enhance decision-making.
- Content & Communication : Craft compelling, customer-centric messaging for campaigns. Ensure flawless communication in both written and spoken English.
- Efficiency & Responsiveness : Respond quickly to project needs, team inquiries, and market changes. Maintain high levels of productivity and attention to detail.
As a full-time employee, we offer competitive benefits programs and perks designed to fit your needs and the needs of your family. Our compensation package includes an estimated salary of $60,000 per year, depending on experience. Recurly is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to gender, age, race, religion, or any other classification which is protected by applicable law.
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