Strategic Marketing Director

hace 2 días

Medellín, Antioquia, Colombia Baja Nearshore A tiempo completo
Job Description

We are seeking a highly skilled Marketing Manager to join our team at Baja Nearshore.

About the Job

This is a fantastic opportunity to work on-site in Medellín, Colombia and be part of a dynamic team that shapes and executes strategic initiatives. As a Marketing Manager, you will lead and build a global marketing team, foster a culture of innovation, and oversee key communication channels.

Key Responsibilities:
  1. Content Management:
  • Develop, schedule, and publish content across multiple platforms (website, blog, social media, email, etc.)
  • Collaborate with content creators, designers, and other teams to ensure alignment with brand standards and marketing goals
  • Organize content calendars to maintain consistent messaging and timely campaign execution
Lead Management:
  • Monitor and manage incoming leads from various marketing sources (paid, organic, referrals, events)
  • Facilitate the transition of leads from marketing to sales, ensuring prompt and accurate assignment
  • Use CRM tools to segment, nurture, and optimize leads for better lead-to-customer conversion rates
CAC Tracking:
  • Track CAC metrics, identifying ways to reduce acquisition costs while enhancing marketing effectiveness
  • Collaborate with finance to monitor marketing expenses, forecast budgets, and ensure campaign ROI goals are achieved
  • Partner with the sales team to monitor the marketing pipeline, identify bottlenecks, and optimize the flow through the sales funnel
  • Track lead progress through the pipeline, from initial engagement to conversion into Marketing Qualified Leads (MQLs)
Lead Conversion to MQLs:
  • Design and execute lead nurturing campaigns to engage and qualify prospects based on established criteria
  • Track engagement metrics (email opens, clicks, social interactions) and adjust strategies to boost conversion rates
  • Use marketing automation tools for drip campaigns and workflows that drive lead nurturing and qualification
Campaign Execution and Optimization:
  • Assist in planning, executing, and fine-tuning marketing campaigns, including digital, print, events, and email initiatives
  • Evaluate campaign performance (CTR, impressions, conversions) and provide insights for future improvements
  • Work with external agencies and partners to manage paid media campaigns and optimize advertising budgets
Market Research and Competitor Insights:
  • Conduct market research to gain insights into customer behavior, industry trends, and competitor strategies
  • Identify potential market opportunities and areas to focus marketing efforts
Reporting and Analysis:
  • Generate regular marketing reports and dashboards to measure performance metrics, such as website traffic, lead generation, conversion rates, and pipeline growth
  • Analyze data to identify patterns, strengths, weaknesses, and opportunities for enhancing marketing strategies
  • Presentation findings to senior marketing and sales leaders
Brand Management:
  • Ensure all marketing communications adhere to brand guidelines and maintain a consistent tone across all channels
  • Work with internal teams to manage public relations, partnerships, and influencer relationships that boost brand visibility
Qualifications:
  • Experience leading remote teams
  • 5+ years in US B2B marketing, ideally in the insurance industry
  • Proven ability to grow the leads pipeline
  • Must have experience in B2B messaging for SMBs in the USA
  • Hands-on approach and an inspirational entrepreneurial style
Estimated Salary: $80,000 - $110,000 per year

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