Digital Marketing Specialist

hace 2 días

Medellín, Antioquia, Colombia Power Digital Marketing, Inc. A tiempo completo

**About Us**

Power Digital Marketing, Inc. is a tech-enabled growth firm that combines marketing, consulting, and data intelligence to drive revenue and brand recognition for leading and emerging companies worldwide.

We're a people-first organization that values diversity in backgrounds and experiences, believing that our team's unique perspectives are key to our success.

Our vision is to become the most respected private growth marketing firm globally, with a scalable brand, culture, and services.

As a full-service growth marketing firm, we offer best-in-class services, including SEO, content marketing, paid media, social media marketing, programmatic and CTV, public relations, influencer marketing, email and SMS, conversion rate optimization, retail marketing, creative, and web development.

At Power Digital, we're hyper-focused on helping brands drive revenue growth and brand recognition, providing irrefutable value for our clients through our proprietary technology, nova.

nova analyzes businesses using first-party data, simplifying investment planning for marketing and diligence in M&A, empowering marketers to take a strategic seat at the table.

Our dynamic team of consultative marketers, creatives, analysts, and technologists challenges traditional ways of planning and measurement through meticulous testing and data science across the customer journey.

***To succeed in this role, proficiency in spoken and written English at an advanced level is required.***

Job Description

The PPC Strategist owns campaign execution, performance, and growth within their book of business, tying efforts to client business success and greater business goals.

This self-starter works hand-in-hand with account leadership to ideate and evolve strategy, responsible for reporting, optimizations, client communication, keyword research, ad copy development, bid optimizations, and routine campaign management.

Key responsibilities include:

  • Managing paid search campaigns across various business types, sizes, and industries
  • Providing intelligent analysis, interpretation, and action plans based on campaign performance data and client-specific source of truth (e.g., GA, Shopify)
  • Continuously seeking to improve campaign performance against client goals
  • Maintaining frequent and excellent communication with internal agency teams and externally with assigned clients

Role Requirements:

  • 2-3 years of digital marketing experience
  • 1-2 years in an agency setting
  • Minimum 2 years of hands-on experience with Search Engine Marketing
  • Experience with campaign development and optimization processes such as bid optimization, keyword research, ad copy development
  • Significant campaign management experience in one or more additional campaign types: Proficiency in Google/Microsoft Office Suite(s), Proficiency in Google Analytics

A strong understanding of full-funnel marketing and paid media's place in the funnel is also essential.

Other skills required:

  • Strong written and verbal communication skills
  • Strong organizational and project management skills
  • Self-motivated individual with a strong desire to succeed
  • Excellent interpersonal skills
  • Strong work ethic and ability to learn quickly and independently

This part-time role requires up to 25 hours a week with hourly pay.

We're an Equal Opportunity Employer, valuing diversity in our team's backgrounds and experiences.

Diversity not only includes race and gender identity but also age, disability status, veteran status, sexual orientation, religion, and many other parts of one's identity.

All employees' points of view are key to our success, and inclusion is everyone's responsibility.

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