Doritos Brand Lead

hace 3 días


Bogotá, Bogotá D.E., Colombia Pepsico A tiempo completo
Overview

PepsiCo, una de las empresas líderes en alimentos y bebidas del mundo, busca un profesional para ocupar el rol de Doritos Brand Lead - Commercial Strategy, donde tendrá la oportunidad de trabajar en un equipo dinámico y colaborativo.

En esta posición, se será responsable de desarrollar estrategias comerciales efectivas para Doritos, alcanzar metas de ventas, volumen y participación de mercado, y trabajar estrechamente con equipos regionales y globales.

Responsabilidades
  • Liderar la comercialización de Doritos en Colombia, proporcionando expertise local según las necesidades del mercado.
  • Desarrollar y ejecutar planes comerciales alineados con los objetivos de la empresa.
  • Trabajar en estrecha colaboración con equipos regionales y globales, incluyendo LATAM Sector MKT, Market Unit leader, Commercial Market Unit teams y funciones globales clave (R&D, Finanzas, etc.).
  • Garantizar la implementación exitosa de iniciativas regionales y locales que requieran input de alta calidad de consumidores, clientes y canales.
Requisitos y habilidades

Para ser considerado/a para este rol, debes tener:

  • Grado en Administración de Negocios, Marketing o campo relacionado, MBA opcional.
  • Minimum 4 años de experiencia en marketing y/o trade marketing.
  • Experiencia previa en brand management, preferiblemente en FMCG con al menos 3 años.
  • Habilidades analíticas sólidas.
  • Conocimiento del sector de bienes de consumo en Colombia, consumidores, compradores, clientes, canales.
  • Registro comprobable de crecimiento de negocio.
  • Valores personales y comportamientos éticos robustos.
  • Fluidez en inglés y español.
  • Experiencia en colaboración e influencia en equipos regionales y globales.
Ingresos estimados

La remuneración anual estimada para este rol es de $800,000 a $1,200,000 COP dependiendo de la experiencia y habilidades del candidato.

Ventajas

PepsiCo ofrece una amplia gama de beneficios y oportunidades para desarrollo profesional, incluyendo:

  • Oportunidades para aprender y desarrollarse todos los días a través de programas internos.
  • Plataformas digitales de aprendizaje.
  • Programas de desarrollo de liderazgo.
  • Entrenamientos especializados.
  • Oportunidades de aprendizaje con proveedores internos y externos.


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