Doritos Brand Lead
hace 3 días
PepsiCo, una de las empresas líderes en alimentos y bebidas del mundo, busca un profesional para ocupar el rol de Doritos Brand Lead - Commercial Strategy, donde tendrá la oportunidad de trabajar en un equipo dinámico y colaborativo.
En esta posición, se será responsable de desarrollar estrategias comerciales efectivas para Doritos, alcanzar metas de ventas, volumen y participación de mercado, y trabajar estrechamente con equipos regionales y globales.
Responsabilidades- Liderar la comercialización de Doritos en Colombia, proporcionando expertise local según las necesidades del mercado.
- Desarrollar y ejecutar planes comerciales alineados con los objetivos de la empresa.
- Trabajar en estrecha colaboración con equipos regionales y globales, incluyendo LATAM Sector MKT, Market Unit leader, Commercial Market Unit teams y funciones globales clave (R&D, Finanzas, etc.).
- Garantizar la implementación exitosa de iniciativas regionales y locales que requieran input de alta calidad de consumidores, clientes y canales.
Para ser considerado/a para este rol, debes tener:
- Grado en Administración de Negocios, Marketing o campo relacionado, MBA opcional.
- Minimum 4 años de experiencia en marketing y/o trade marketing.
- Experiencia previa en brand management, preferiblemente en FMCG con al menos 3 años.
- Habilidades analíticas sólidas.
- Conocimiento del sector de bienes de consumo en Colombia, consumidores, compradores, clientes, canales.
- Registro comprobable de crecimiento de negocio.
- Valores personales y comportamientos éticos robustos.
- Fluidez en inglés y español.
- Experiencia en colaboración e influencia en equipos regionales y globales.
La remuneración anual estimada para este rol es de $800,000 a $1,200,000 COP dependiendo de la experiencia y habilidades del candidato.
VentajasPepsiCo ofrece una amplia gama de beneficios y oportunidades para desarrollo profesional, incluyendo:
- Oportunidades para aprender y desarrollarse todos los días a través de programas internos.
- Plataformas digitales de aprendizaje.
- Programas de desarrollo de liderazgo.
- Entrenamientos especializados.
- Oportunidades de aprendizaje con proveedores internos y externos.
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