Senior Brand Marketing Director

hace 3 semanas

Bogotá, Bogotá D.E., Colombia MasterCard A tiempo completo
Job Summary

The Senior Brand Marketing Director will be responsible for leading the definition, alignment, and implementation of marketing strategies in the cluster, including advertising, promotions, sponsorships, market research, etc., to align with business priorities and deliver against company objectives.

This role requires a strong understanding of consumer behavior, market trends, and brand development. The ideal candidate will have extensive experience in brand marketing, digital marketing, and team management.

About Us

Mastercard is a global payment technology company that enables payments and other financial services across the globe. Our mission is to make payments easy, fast, and secure.

We are seeking a highly skilled and experienced marketing professional to lead our brand marketing efforts in the cluster. The successful candidate will have a proven track record of success in developing and executing marketing strategies that drive business results.

Responsibilities
  • Develop and execute marketing strategies that align with business priorities and deliver against company objectives
  • Lead cross-functional teams to develop and implement marketing campaigns
  • Manage and optimize marketing budgets to ensure maximum ROI
  • Analyze market trends and consumer behavior to inform marketing decisions
  • Collaborate with internal stakeholders to develop and execute marketing plans
  • Maintain high levels of customer satisfaction and loyalty through effective marketing strategies
Requirements
  • Bachelor's degree in Marketing or related field
  • Minimum 10 years of experience in brand marketing, digital marketing, or team management
  • Proven track record of success in developing and executing marketing strategies that drive business results
  • Strong analytical and problem-solving skills
  • Excellent communication and collaboration skills
  • Familiarity with Mastercard's products and services
Salary Information

$120,000 - $180,000 per year, depending on experience

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