**PepsiCo Field Marketing Lead**

hace 4 semanas


Bogotá, Bogotá D.E., Colombia PepsiCo A tiempo completo

We Are PepsiCo

Overview

PepsiCo is a leading food and beverage company with a global presence and iconic brands consumed by millions. As a Field Marketing Analyst, you will be part of our team driving growth and innovation in the Latin American market.

The Opportunity

This role will lead the development and execution of local marketing strategies for Choclitos and Tostitos, driving volume, sales, and market share objectives in Mexico. You will work closely with cross-functional teams to deliver robust commercial activations, leveraging expertise in A&M management to guarantee ROI and profitability.

Your Impact

  • Functional Lead: Develop and execute local marketing strategies for Choclitos and Tostitos, driving sales, volume, and market share objectives.
  • Planning & Execution: Execute plans to achieve brand goals, monitor and assess brand business performance, and build strong analytics to support the business.
  • Field Commercial Activation: Provide direction to category and commercial activation teams, localize the brand marketing mix, and manage relationships with creative and media agencies.

What We Offer:

PepsiCo is an equal opportunity employer, committed to diversity and inclusion. We offer a dynamic work environment, opportunities for growth and development, and a range of benefits to support your well-being and success.



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