Omnichannel Product Strategist
hace 4 semanas
Johnson & Johnson is seeking a dynamic business partner to shape and implement the Omnichannel customer engagement strategy as part of our MedTech Digital Transformation.
Key Responsibilities:
- Develop and adopt omnichannel go-to-market strategies for MedTech LATAM's Omnichannel priorities.
- Support the definition and deployment of prioritized MedTech LATAM's eCommerce and Inside Sales efforts.
- Act as Product Owner for one of the Omnichannel agile squads.
- Create cohesive content and channel activation plans.
- Cultivate knowledge of omnichannel standard processes and trends.
- Prioritize relentlessly and help shape the organization.
- Collaborate with the marketing team in the planning, design, and execution of multi-channel marketing deliverables.
- Engage with the broader organization to understand current capabilities and drive continuous improvements.
- Measure and adapt key and expanded program metrics.
Qualifications:
- Bachelor's degree or equivalent required.
- Deep understanding of integrated marketing experience and the role digital plays in the marketing mix.
- Solid understanding of customer-facing technology and ability to articulate its impact.
- Minimum 6 to 8 years of digital experience related to commercial and customer experience activities.
Preferred Skills:
- MBA or advanced degree preferred.
- English fluent: high proficiency level. Spanish and Portuguese preferred.
- Experience working with agile/scrum development methodologies preferred.
- Familiarity with segmentation, analytics, and direct experience with web measurement/analytics is preferred.
Johnson & Johnson is an Affirmative Action and Equal Opportunity Employer.
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