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Digital Marketing Strategist for Local Trade Businesses

hace 1 mes

Bogotá, Bogotá D.E., Colombia Bruntwork A tiempo completo

**Company Overview**

Bruntwork is a dynamic, fast-growing digital marketing agency specializing in local trade businesses. We are revolutionizing how builders, plumbers, solar companies, and other tradespeople approach their online presence.

**Job Description**

We are seeking a highly skilled Digital Marketing Strategist to join our team. As a key member of our team, you will be responsible for developing and implementing cutting-edge strategies for a diverse portfolio of local trade clients.

The ideal candidate will have a strong focus on SEO and PPC for local businesses, with expertise in managing and optimizing Google Ads campaigns for maximum ROI. You will also have excellent communication skills, with the ability to translate complex metrics into clear client reports.

**Responsibilities**

* Develop comprehensive SEO strategies tailored for local trade businesses* Design, manage, and optimize high-performing PPC campaigns across various platforms* Conduct in-depth SEO audits and implement on-site optimizations to boost client visibility* Develop and execute effective link-building strategies relevant to local business ecosystems* Monitor, analyze, and report on digital marketing campaign performance, providing actionable insights* Stay ahead of industry trends, particularly in local SEO and PPC, to maintain a competitive edge* Collaborate with team members to create integrated marketing solutions that drive client success* Contribute to the agency's growth by helping refine and expand service offerings

**Requirements**

* Proven track record in digital marketing, with a strong focus on SEO and PPC for local businesses* Deep understanding of local SEO strategies and their application to trade industries* Expertise in managing and optimizing Google Ads campaigns for maximum ROI* Proficiency with leading SEO tools, analytics platforms, and reporting software* Excellent communication skills, with the ability to translate complex metrics into clear client reports* Self-motivated with the ability to work independently in a remote environment* Adaptability to handle diverse client needs across various trade industries* Problem-solving mindset and ability to think creatively to overcome marketing challenges* Passion for staying updated with the latest digital marketing trends and technologies

**Benefits**

* HMO Coverage for eligible locations* Permanent work from home* Immediate hiring* Steady freelance job*

**Estimated Salary:** $65,000 - $80,000 per annum (dependent on experience)