Email Marketing Director

hace 4 días

Bogotá, Bogotá D.E., Colombia Miles Partnership A tiempo completo

About Miles Partnership:

Miles Partnership is a full-service marketing consultancy focused exclusively on travel and tourism. We work with over 130 destinations, hospitality businesses, and other travel brands to deliver forward-thinking print and digital content-marketing solutions.

Job Summary:

The Email Marketing Director at Miles Partnership leads the Email Marketing Team, providing strategic marketing for the full life cycle of email automation, user journey, CRM, compliance, and other email services for internal and external stakeholders. The Director organizes and manages the day-to-day workflow of all projects, acting as the liaison between the email marketing team and account service teams.

Responsibilities:

  • Lead the Email Marketing Team with expertise in email system platforms, integrations, marketing technology systems, and pushing boundaries of success requirements.
  • Grow, manage, and lead a team of email marketing subject matter experts, providing guidance, coaching, and support to foster a high-performing and collaborative environment.
  • Drive email marketing innovations, enhancements, and evolution beyond client requests, scope, and current services, considering potential impacts and overall company benefits in partnership with cross-functional teams.
  • Act as the trusted first contact for internal teams on email marketing challenges, new ideas, conference speaking opportunities, and pitches, establishing industry expertise in travel and tourism.
  • Represent Miles Partnership and client accounts in meetings virtually and in-market, building strong relationships with clients, internal teams, and industry stakeholders.

Requirements:

  • 8+ years of direct experience in strategic email services for automation, user journey, compliance, and data management.
  • Comprehensive understanding of creative processes and techniques, including digital platforms.
  • 5+ years of experience in cross-functional teams within an agency preferred.
  • 2+ years of experience managing a team of 5 or more.
  • 5+ years of experience working with mid-senior level customers to understand motivation, timeframe, and acceptable level of effort for agency projects.
  • Expert knowledge of email system platforms, cross-functional team collaboration, and project management tools.

Our Commitment to Diversity, Equity, and Inclusion:

Miles Partnership is driven by our commitment to actively advance diversity, equity, and inclusion to evolve equitable and inclusive marketing industry practices, drive innovation within the company, and empower our team, clients, and communities we serve.

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