Senior Brand Strategist

hace 5 horas


Cali, Valle del Cauca, Colombia Ingepsy A tiempo completo

About Ingepsy

Ingepsy is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world.

Job Overview

We are seeking an experienced Senior Brand Strategist to lead our Toothpaste category in the Andean Region. As a key member of our team, you will develop and implement divisional brand strategies to achieve financial and marketing objectives established for the brand/category.

Your Key Responsibilities:

  • Communicate brand strategy and provide support to Andina BDMs to generate solutions at a country/region level.
  • Track consumer and competitor responses and market performance by reviewing sales, market share, pricing, and distribution.
  • Supervise market trends and competitor activities to find opportunities and key issues based on consumer needs and habits.
  • Propose plans, build, and follow up on marketing activities to close gaps at each Retail Environment, ensuring consistency with strategy.
  • Review implementation of price strategy and address pricing opportunities vs competitors (by country) to improve profitability.
  • Lead Demand Planning and SKU portfolio optimization.
  • Build and ensure implementation of the Media Strategy by country.
  • Keep track of performance to assess against goals and provide awareness to the team.

Requirements:

  • Bachelor's degree in Business Administration, Marketing, Industrial Engineering, or related field.
  • At least 3 years in Marketing or Retail Marketing.
  • Teamwork and collaboration skills.
  • Project management experience.
  • Nielsen Advisor Knowledge.
  • Intermediate-advanced English Level.
  • Proficiency in Microsoft Excel.

What We Offer:

We offer a competitive salary of $80,000 per year, a comprehensive benefits package, and a dynamic work environment. We are an equal opportunity employer and welcome applications from diverse candidates.



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